Regional Manager - Consumer Direct Sales

TDS Telecom•Appleton, WI

About The Position

The Regional Manager – Consumer Direct Sales plays a key role in delivering the TDS consumer value proposition directly to customers across the Appleton, WI region and surrounding Fox Valley communities. This position is integral to the consumer sales strategy and is accountable for driving revenue growth by acquiring new customers and expanding existing relationships through TDS’s full suite of products. In this role, you will lead and manage all in‑person, door‑to‑door sales teams supporting the Appleton regional footprint, ensuring customers experience a trusted, local, and customer‑first approach. You’ll provide leadership for Consumer Direct Sales teams, partner and referral programs, and third‑party contractors, while driving market share across established neighborhoods and growing residential areas. The ability to effectively lead remote, field‑based teams and remain closely connected to local community dynamics is essential. You will own regional performance end to end—managing revenue and expense budgets, developing compelling offers, and ensuring strong execution in the field. A significant part of your impact will come from hiring, developing, and coaching high‑performing sales leaders and frontline teams who represent the TDS brand every day in the communities we serve. This is an opportunity for a relationship‑driven, customer‑focused sales leader who values community presence, thrives in hands‑on field leadership, and is energized by growing TDS’s footprint across the Appleton and greater Fox Valley region. At TDS Telecom, we’re a family‑run, community‑oriented company with more than 55 years of experience. Our culture puts people first—doing what’s right, supporting each other, and creating a best‑in‑class customer experience. We’re growing our fiber footprint and empowering 3,500 associates to innovate, collaborate, and make an impact. As part of TDS Inc. [NYSE: TDS], we bring the stability of a long‑standing organization with the heart of a family‑run company. Here, you can bring your authentic self, help people stay connected, and create a better world—our mission in action.

Requirements

Bachelor’s degree OR 4+ years professional work experience.
5+ years of experience in sales or marketing.
4+ years of leadership experience.
Must be able to travel a minimum of 20% annually.

Nice To Haves

Due to managing multiple geographically dispersed market, must be willing to travel up to 50% of the time.
Entrepreneurial mind-set: take ownership in the development of business opportunity, take responsibility for the success of the team, identify, and pursue new revenue opportunities, and persist when faced with difficult challenges presented by internal and external sources.
Ability to accomplish goals by securing the support and cooperation of individuals outside your span of control; ability to sell others.
Winning “can-do” attitude and strong work ethic as evidenced by a track record of success in business, education, or extracurricular activities.
Demonstrated history of success in telecommunications sales.
Ability to set goals clearly and effectively and then attain them as evidenced by a track record of setting goals, creating a work plan, establishing a reward, working diligently, measuring performance, adjusting as necessary and then accomplishing the goal.
Excellent verbal and written communications skills including the ability to convincingly persuade others as evidenced in personal interviews and via telephone.
Demonstrated history of success in management or experience as in a mentoring role either formal or informal.

Responsibilities

Manage existing direct sales teams driving activity and delivering sales results from door knocking, partner/referrals, property owner MDU partnerships, local event participation and potential partnership with external door to door vendor to ensure region meets/exceeds sales targets.
Recruit, Develop and Retain a team of sales supervisors and Direct Sales Reps that deliver a best-in-class customer experience by using a consultative sales approach during each interaction and selling TDS’ entire suite of products based upon the customer assessment. Data, Voice, TDS TV+, TDS Mobile Service, Internet Security, Etc. Utilizes data to identify opportunities and strengths validated by hands on observation and activity in the field with the team.
Collaborate with the Marketing teams to develop strategies and promotional programs in support of overall sales channel goals.