Regional Field Marketing Manager - Kansas City, MO

Whataburger•Fayetteville, NC

3d•Hybrid

About The Position

As a Regional Field Marketing Manager, you will bring the brand to life where it matters most—within your assigned region and local communities. You will Make a Difference by translating enterprise and regional strategies into locally relevant marketing that drives sales, strengthens brand connection, and delivers measurable results. You’ll Serve with Heart by acting as a trusted partner to Operations, leading with integrity, and building authentic relationships with community, media, and business partners. By coaching and developing Family Members and collaborating across teams, you’ll Win as One, ensuring seamless execution of marketing initiatives at both the market and restaurant level. And by leveraging insights, adapting quickly, and continuously optimizing performance, you’ll Move Forward Boldly, helping Whataburger stay relevant, competitive, and deeply connected to its guests.

Requirements

Experience leading regional or local marketing execution
Proven ability to drive results through field‑based or market‑level initiatives
Strong leadership and coaching capabilities
Experience managing budgets and evaluating marketing performance
Ability to collaborate effectively with cross‑functional and field teams
Bachelor’s degree or equivalent work experience
Availability for full‑time work with flexibility for travel and extended hours

Nice To Haves

Experience in restaurant, retail, or consumer‑facing brands
Background working closely with Operations or multi‑unit field teams
Experience activating grassroots, community, or local partnerships
Strong understanding of local media and market dynamics
Data‑driven mindset with the ability to convert insights into action

Responsibilities

Serve as the regional brand ambassador with media, community, and business partners
Develop and execute regional marketing strategies that drive sales and engagement
Lead market‑ and unit‑level execution of promotions and local marketing programs
Coach and develop Family Members to deliver consistent, high‑quality execution
Partner with Operations to align marketing initiatives with restaurant realities
Monitor performance, analyze results, and optimize programs for impact
Identify local media and Local Store Marketing (LSM) opportunities
Manage regional marketing budgets with accountability and financial discipline
Provide insights, updates, and recommendations to leadership

Benefits

Competitive Weekly Pay
Bonus Program that scales up to 2.5X payout potential based on company results
Company Vehicle
5 weeks PTO
Paid Corporate Holidays
Paid Parental Leave
401(k) match $1/$1 up to 4%
Competitive Medical, Dental and Vision Benefits
Short-term and Long-term Disability Benefits
Opportunities for Career Development and Growth
Whataburger Family Foundation - Scholarship Program (dependents eligible) and Hardship Grant Assistance
Discounted Meals for You and a Guest
Wireless Service Discounts
Computer & Software Discounts
Fitness / Gym Discounts
Awards and recognition for all you do
Retirement Celebration Program