We help the world run betterAt SAP, we keep it simple: you bring your best to us, and we'll bring out the best in you. We're builders touching over 20 industries and 80% of global commerce, and we need your unique talents to help shape what's next. The work is challenging - but it matters. You'll find a place where you can be yourself, prioritize your wellbeing, and truly belong. What's in it for you? Constant learning, skill growth, great benefits, and a team that wants you to grow and succeed. We help the world run better: At SAP, we enable you to bring out your best. Our company culture is focused on collaboration and a shared passion to help the world run better. How? We focus every day on building the foundation for tomorrow and creating a workplace that embraces differences, values flexibility, and is aligned to our purpose-driven and future-focused work. We offer a highly collaborative, caring team environment with a strong focus on learning and development, recognition for your individual contributions, and a variety of benefit options for you to choose from. PURPOSE AND OBJECTIVES: The charter of the Americas Regional Marketing Team is to create best-in-class strategies and GTM initiatives with a customer-first organization perspective to increase the effectiveness, scale, and agility of regional campaigns and experiences built to scale and deliver impact. The team is responsible for partnering with Customer Success leaders to achieve cloud revenue objectives and pipeline health through the development and execution of high impact marketing programs designed to drive tangible, measurable market growth in the Americas. This Regional Marketing Leader role will work in close partnership with teams and leaders in Field Marketing, Product Marketing, Global Marketing, and Customer Success to drive strategic growth across SAP's portfolio of offerings. THE ROLE: We are seeking an experienced, Regional Enterprise Marketing Director with a proven track record of successfully designing and scaling strategic GTM and ABM programs, developing insight-driven marketing strategies and campaigns to accelerate pipeline progression, strengthening relationships, and driving business growth by improving win rates and renewals. The ideal candidate will have a minimum of 8+ years of field marketing and ABM experience, with a strong preference for those with recent enterprise B2B demand generation and executive marketing experience in the SaaS industry. This role is critical in driving growth across our business by orchestrating targeted, high-impact marketing programs and buyer journeys designed to attract business decision makers across the customer lifecycle. The successful candidate will have a demonstrated ability to design and deliver innovative and programmatic campaigns at scale with personalized strategies that yield measurable business outcomes. Responsibilities include planning and running demand generation and pipe progression motions to expand business opportunities within target accounts leveraging B2B platforms and digital channels to influence key personas and achieve revenue goals. This role requires someone who thrives in fast-paced environments where change and transformation are part of the daily landscape. Experience in managing and optimizing campaign multi-touch campaigns is essential. The ideal candidate will be data-driven, outcome-focused, have a strong aptitude for innovation—ensuring field marketing programs are repeatable and embedded within the organizational DNA to drive sustained growth and competitive advantage. This position requires demonstrated experience across regional marketing—from digital to high-touch programs and campaigns that deliver pipeline at the field level. The candidate must have recent experience leveraging digital and social strategies to enhance account engagement, drive demand creation, and generate measurable impact.