About The Position

As a Regional DSD Manager, you’ll lead multiple DSD teams across high-growth territories. You’ll be a field-first operator—coaching DSD Managers, driving strategic expansion, and ensuring daily execution is flawless. You’ll build team culture, install consistent standards, and ensure every territory is set up to win. You will support Vivazen’s growth goals by activating new doors, accelerating reorder velocity, and driving wholesale DSD revenue across multiple regions. You’ll manage regional sales performance, support hiring and training, and provide field-based coaching that raises the bar. From driving reorder velocity to rolling out new products, your leadership will directly impact topline growth. You’ll also be a key conduit to HQ—surfacing insights, shaping strategy, and scaling what works.

Requirements

  • 5+ years of experience in DSD, CPG field leadership, or sales ops, with multi-region responsibility
  • Demonstrated success in hiring, leading, and scaling high-performance field teams
  • Strong background in route sales, territory expansion, and inventory-driven logistics
  • Proven coaching and performance management skills
  • Data literacy with CRM, KPI dashboards, and daily performance tracking tools
  • Experience launching new markets and managing distributor or wholesale partner relationships
  • Physical capability to manage inventory and field travel demands

Nice To Haves

  • Prior experience as a Sales Rep or DSD Manager a major plus

Responsibilities

  • Lead 3–6 DSD Managers across multiple regions and ensure team targets are met or exceeded
  • Partner with leadership to set regional goals, expansion strategies, and KPIs
  • Deploy standardized playbooks, regional ramp plans, and field coaching systems that scale execution across new MSAs
  • Coach field managers on team performance, execution standards, and leadership development
  • Conduct regular ride-alongs, shadowing, and team summits to build field culture and consistency
  • Oversee territory buildouts, new market launches, and route optimization
  • Monitor CRM dashboards and sales data to identify coaching opportunities and gaps, and drive CRM compliance and field data hygiene across all regions
  • Support regional hiring, onboarding, and talent development
  • Ensure inventory flow, activation strategies, and local marketing efforts are efficient and effective
  • Communicate real-time market intelligence to leadership—competition, pricing, placement, and promotions
  • Contribute to forecasting, goal-setting, and territory-level performance reviews

Benefits

  • A competitive base salary will be provided in this position, with an additional bonus plan based on performance.
  • Full medical benefits are provided as part of this role.
  • Options/equity will be provided to suitable candidates after completion of the first 90 days.
  • This role also provides the opportunity for advancement in role, function, and pay.
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