Regional Director - West Sales

Traversal
23d$150,000 - $300,000

About The Position

Traversal is the AI Site Reliability Engineer (SRE) for the enterprise—already trusted by some of the largest companies in the world to troubleshoot, remediate, and even prevent the most complex production incidents. Our mission is to free engineers from endless firefighting and enable them to focus on creative, high-impact work. Our roots remain deeply embedded in AI research, and we’re channeling that scientific rigor and creativity into building the premier AI agent lab for the enterprise. Hence, what we’re proudest of is assembling the most talented yet nicest group of individuals, including researchers from MIT, Harvard, and Berkeley, to world-class engineers from industry: Citadel Securities, Cockroach Labs, Datadog, DE Shaw, ServiceNow, Glean, Perplexity, Pinecone, and more, to take on one of the hardest problems for AI to solve. And we’ve now built out a world-class GTM leadership bench, with leaders from companies such as Cribl and App Dynamics. Without the entire team, none of this would be possible The Role As a Regional Director of West Sales at Traversal, you will be responsible for building and scaling our Western region GTM operations. You will lead a high-impact team of Enterprise Account Executives, while also playing a hands-on role in navigating complex technical evaluations and guiding high-impact proof-of-concepts. We are looking for a strategic, high-ownership leader who can translate deep technical value into business outcomes for SREs and engineering leaders while establishing the foundational sales playbook for our agentic observability platform.

Requirements

  • 8+ years in enterprise SaaS sales, with at least 2-3 years in a leadership or player-coach role, preferably within technical fields like observability or infrastructure.
  • Experience exceeding regional sales targets in early-stage or high-growth environments where you have built pipelines from the ground up.
  • Demonstrated ability to lead multi-stakeholder sales cycles focusing on technical decision-makers.
  • Strong ability to communicate effectively with engineering buyers and understand SRE workflows.
  • A self-starter who thrives in ambiguity and takes a high-ownership approach to scaling regional operations.

Nice To Haves

  • Deep familiarity with cloud-native observability or AI-native infrastructure.
  • Experience with bottoms-up sales models or product-led growth motions.
  • Prior experience as an early sales leader at a high-growth startup.

Responsibilities

  • Regional Strategy & Leadership: Define and execute the sales strategy for the Western region, overseeing outbound prospecting, qualification, and complex contract negotiations.
  • Team Development: Recruit, mentor, and lead a team of high-performing Account Executives, fostering a culture of technical storytelling and excellence.
  • Technical Partnership: Collaborate closely with the Sales Engineering team to ensure the successful execution of deep-dive demos and technical proof-of-concepts.
  • Product Feedback Loop: Serve as a key voice of the customer, relaying field insights from the Western market to Product and Engineering to shape the roadmap.
  • Stakeholder Management: Represent Traversal with credibility when engaging with C-suite executives and senior platform engineering leaders.

Benefits

  • We offer competitive compensation, startup equity, health insurance, and additional benefits.
  • We’ll make sure you’re fully supported with health insurance, a great tech setup, flexible time off, and plenty of in-office snacks.
  • We offer competitive salary and equity packages, and take thoughtful consideration with every hire on our small, high-impact team.
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