Regional Director, Business Development

Lifepoint HealthLouisville, KY
11hRemote

About The Position

Lifepoint Rehabilitation is part of Lifepoint Health, a diversified healthcare delivery network with facilities coast to coast. We are driven by a profound commitment to prioritize your well-being so you can provide exceptional care to others. As a Business Development Market Director joining our team, you’re embracing a vital mission dedicated to making communities healthier ®. Join us on this meaningful journey where your skills, compassion and dedication will make a remarkable difference in the lives of those we serve. Our team is a collaborative, results-driven group focused on delivering exceptional patient access and driving sustainable growth across our market. We partner closely with clinical and executive leadership to build strong referral networks, optimize admissions, and continuously improve performance through data-driven strategies.

Requirements

  • Applicants should have a bachelor’s degree in business, marketing or healthcare administration, master’s degree preferred.
  • Minimum of five years’ experience in healthcare marketing and sales management functions for multiple hospital locations (5 or more).
  • Direct responsibility for leading, training and managing sales teams.
  • Experience in leading, training and driving the referral through admissions sales process.
  • Experienced in leading the Region and hospital teams in the development of comprehensive strategic marketing plans.
  • Excellent oral and written communication and interpersonal skills.
  • Basic computer skills with working knowledge of Microsoft Office, word-processing and spreadsheet software.
  • Strong organizational, interpersonal, and communication skills.
  • Work independently with minimum supervision.
  • Ability to work under stress and in emergency situations.

Nice To Haves

  • Preferred experience in managing the sales and marketing function for hospitals located in multiple states. Over five years of actual hands-on sales experience.

Responsibilities

  • Provides training expertise and functions as a resource to hospital in developing marketing plans.
  • Trains Clinical Liaison and other marketing professionals for effective Referral Development.
  • In conjunction with the ADO, assesses performance of Clinical Liaisons and other marketing positions in implementing marketing plans and takes or recommends corrective actions as necessary.
  • Assures hospital has processes in place as required by the corporate compliance agreement.
  • Completes special project requests as directed by the Division President, Division Vice President.
  • Performs marketplace and hospital assessments to identify potential opportunities and clear understanding of branding equity.
  • Measures effectiveness of marketing and sales activities, including financial viability of contracts and goal projections.
  • Assists, by providing technical expertise and leadership, in product and service differentiation.

Benefits

  • Comprehensive Benefits: Multiple levels of medical, dental and vision coverage for full-time and part-time employees.
  • Financial Protection & PTO: Life, accident, critical illness, hospital indemnity insurance, short- and long-term disability, paid family leave and paid time off.
  • Financial & Career Growth: Higher education and certification tuition assistance, loan assistance and 401(k) retirement package and company match.
  • Employee Well-being: Mental, physical, and financial wellness programs (free gym memberships, virtual care appointments, mental health services and discount programs).
  • Professional Development: Ongoing learning and career advancement opportunities.
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