Regional Digital Marketing Specialist

Autostore System • Salem, MA

284d

About The Position

The Regional Digital Marketing Specialist is responsible for executing B2B and Account Based Marketing (ABM) strategies tailored to the NAM region, reporting to the Director of Marketing North America. The role will work closely with the global performance marketing team, local & global sales, and local stakeholders to execute targeted campaigns, optimize digital channels, and drive high-value engagement with key accounts. This role is based in our Salem NH office.

Requirements

• 3-5+ years in B2B digital marketing, with a strong focus on ABM.
• Expertise in ABM, paid media (including paid search hands-on experience), marketing automation, and analytics.
• Proficiency in LinkedIn Ads, Google Ads, marketing automation platforms (HubSpot), CRM (Salesforce), and ABM platforms (6sense).
• Data-driven and strategic mindset, experienced in aligning marketing with sales.

Responsibilities

• Implement and localize global ABM strategies to engage and nurture high-value accounts.
• Develop multi-channel B2B campaigns across LinkedIn, paid media, email, and content marketing to support account engagement.
• Work closely with sales to align marketing efforts with regional pipeline goals.
• Support the global account-based paid campaigns (LinkedIn Ads, Google Ads, programmatic) tailored to specific industries and accounts.
• Optimize digital spend for lead generation, pipeline acceleration, and account engagement.
• Track and report on campaign performance, providing insights for continuous improvement.
• Implement the global social media strategy (LinkedIn) customized to regional requirements.
• Monitor performance regularly to identify trends and engagement opportunities.
• Collaborate with various departments, including the sales team, to ensure the effective execution of integrated social media strategies.
• Optimize regional landing pages, content, and digital experiences to resonate with target accounts.
• Leverage personalization tools and data insights to tailor messaging for key B2B audiences.
• Work with global performance marketing team content to create campaign strategies and develop thought leadership assets that align with ABM objectives.
• Utilize marketing automation platforms (SFDC, Power BI, HubSpot) to develop account-specific nurture sequences.
• Align email marketing efforts with sales engagement strategies.
• Monitor and optimize funnel performance to improve conversion rates.
• Track and analyze key ABM metrics such as engagement rates, pipeline influence, and account penetration.
• Provide regular reporting and insights to regional leadership and the global digital marketing team.
• Act as the digital marketing lead for the region, working closely with sales and local teams.

Benefits

• Comprehensive Medical, Dental, and Vision plans.
• Health Savings Account (HSA) with a company contribution.
• Generous Paid Time Off including 12 holidays, paid exercise time, paid volunteer time, and paid parental leave plans for all new parents.
• Retirement 401(k) plan with employer match and discretionary profit sharing contribution.
• Educational assistance and professional development programs including mentorship/coaching programs with external industry leaders.
• Additional benefits include Group Life Insurance, Voluntary Additional Life Insurance, Disability Insurance, Employee Assistance programs, and more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level