Regional Communications Manager

American Red Cross • Shafter, CA

109d • $68,640 - $69,200

About The Position

Joining The American Red Cross is like nothing else – it’s as much something you feel as something you do. You become a vital part of the world’s largest humanitarian network. Joining a team of welcoming individuals who are exceptional, yet unassuming. Diverse, yet uncompromising in unity. You grow your career within a movement that matters, where success is measured in people helped, communities made whole, and individuals equipped to never stop changing lives and situations for the better. When you choose to be a force for good, you’ll have mentors who empower your growth along a purposeful career path. You align your life’s work with an ongoing mission that’s bigger than all of us. As you care for others, you’re cared for with competitive compensation and benefits. You join a community that respects who you are away from work as much as what you do while at work.

Requirements

• Bachelor's degree in Communications, Marketing, Public Relations, Journalism, or related field required.
• Minimum 3 years of related experience or equivalent combination of education and related experience required.
• Good understanding of role and industry, apply specialized knowledge.
• Outstanding oral and written communication skills required, with proven knowledge of AP Style.
• Demonstrate effective critical thinking and strategic planning.
• Strong organizational and multi-tasking skills.
• Ability to use Microsoft Office Suite.
• Familiarity with Cision/TrendKite or other media monitoring software.
• Demonstrated experience managing professional social media platforms for an organization is required.
• Must be comfortable using website content management systems and other marketing tools.
• Willingness to serve as a media spokesperson required; experience as a spokesperson preferred.
• Strong teamwork and collaboration required.

Nice To Haves

• Bilingual in Spanish is highly preferred.
• Experience turning story ideas into engaging video content for social media platforms highly preferred.
• Familiarity in video editing platforms, such as but not limited to CapCut or iMovie, is highly preferred.
• Experience in budget reporting is a plus.
• Experience in creating, reviewing, and distributing internal communications is preferred.
• Experience with content management systems such as Constant Contact and websites is preferred.
• Experience working with templated marketing materials is preferred.

Responsibilities

• Work with leadership to execute media relations strategy by maintaining excellent media contact relationships, writing and distributing news releases, and/or preparing and distributing media materials.
• Respond to local media inquiries and provide Red Cross approved information, as appropriate.
• May serve as a Red Cross spokesperson and train, coach and prepare other spokespersons.
• Execute an effective communications strategy to respond to support requests.
• Support development and implement strategic and change management communications to align with internal and external communication initiatives.
• Provide support for public affairs and communication activities.
• Build, train, engage, and supervise a team of communications and public affairs volunteers.
• Support social media engagement that aligns with the organizational social media strategy.
• Produce relevant content for web and social platforms.
• Coordinate cross-functional resources for the development and delivery of marketing programs.
• May develop brand and creative content to support a variety of activities used in external publications and media placements and work to secure in-kind PSA placements.
• Lead region integrated campaign/program development in collaboration with Field Marketing and Regional Financial Development.
• Encourage staff to be trained on and use Brand Central, our internal brand-approved marketing asset platform.
• Support development of strategic and change management communications.
• May be required to deploy physically or virtually to support disaster response operations.

Benefits

• Medical, Dental Vision plans.
• Health Spending Accounts & Flexible Spending Accounts.
• PTO: Starting at 15 days a year; based on FLSA status and tenure.
• Holidays: 11 paid holidays comprised of six core holidays and five floating holidays.
• 401K with 6% match.
• Paid Family Leave.
• Employee Assistance.
• Disability and Insurance: Short + Long Term.
• Service Awards and recognition.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees