Regional Communications Manager

American Red Cross•Nashville, TN

About The Position

Perform communications and marketing functions that drive regional business objectives and results, publicize the mission of the Red Cross, support revenue generations, and educate the public about how to access Red Cross services. Work in close collaboration with regional Development, Disaster Cycle Services, Service to the Armed Forces, Biomedical Services, Training Services, and Volunteer Services staff to provide communication and marketing support. Provide support, development and/or leadership guidance to all volunteers. Perform all duties and responsibilities in compliance with standard operating procedures and other applicable Federal, State and local regulations.

Requirements

Education: Bachelor's degree required.
Experience: Minimum 3 years of related experience or equivalent combination of education and related experience required in Communications, Journalism, Public Relations, Marketing, Public Affairs or related field required.
A current, valid driver's license with good driving record is required.
Good understanding of role and industry, apply specialized knowledge.
Know what is expected in the role and expectations. Proficient in the role.
Analyze possible solutions using standard procedures.
Outstanding oral and written communication skills required, with proven knowledge of AP Style.
Demonstrate effective critical thinking and strategic planning.
Strong organizational and multi-tasking skills.
Ability to use Microsoft Office Suite.
Familiarity with Cision/TrendKite or other media monitoring software.
Demonstrated experience managing professional social media platforms for an organization is required.
Must be comfortable using website content management systems and other marketing tools.
Willingness to serve as a media spokesperson required; experience as a spokesperson preferred.
Strong teamwork and collaboration required.
Ability to work on a team.
Travel is required 40%.

Nice To Haves

Videography
Editing skills
Photography
Strong written skills
Balance of working in team or independent
Experience with media relations
Familiarity with social media trends and skills
Creative mind set

Responsibilities

Media Relations: Work with regional communications director, regional executive, executive director and others to execute determined media relations strategy, including maintaining excellent media contact relationships, news release writing and distributions, pitching, etc. Respond to local media inquiries by coordinating interviews and providing Red Cross approved information, as appropriate. Required to serve as a Red Cross spokesperson, train and prepare staff and volunteer spokespersons throughout the region, review support requests, and develop and execute an effective communications strategy.
Public Affairs and Crisis Communications: Support regional, divisional, and potentially national disaster public affairs activities. Provide training to regional disaster public affairs volunteers. May be required to deploy to support disaster response operations outside of home region or may be tasked to conduct public affairs volunteer training and development across the division.
Social Engagement: Implement a social media engagement strategy for the region that reflects the regional priorities in alignment with the enterprise-wide social media strategy. Produce relevant local content for regional web and social platforms.
Marketing Support: Support integrated campaign/program development in collaboration with Field Marketing and Regional Financial Development. Encourage staff to be trained on and use Brand Central.
Internal Communications: Support development of strategic and change management communications.
Volunteer Engagement: Support the regional communications director in building, engaging and supervising a regional communications and disaster public affairs volunteer team.