Regional Business Manager - Sales Funnel Optimization

Intuit • San Diego, CA

95d • Hybrid

About The Position

We are seeking a dynamic and strategic Regional Business Manager to own and evolve the sales funnel optimization process across defined territories while paving the way for eventual business leadership. This newly created position is both tactical—focused on creating high-performing sales funnels—and strategic, with an emphasis on building the foundations for long-term regional growth and revenue accountability. In this role, you will work closely with cross-functional teams to design scalable sales frameworks, optimize lead generation and conversion, and ultimately position yourself for leadership by influencing the architecture of long-term regional sales plans. Success in this role will require a deep understanding of sales funnel processes, the ability to lead regional sales initiatives, and an ambitious drive toward future leadership opportunity. This role offers a unique opportunity for career growth, evolving into regional oversight of sales quotas and leadership responsibilities. You will be integral to a new, strategic function for the business and will have the opportunity to influence how the future of sales leadership evolves in your region. If you are passionate about achieving results, building scalable processes, and taking on leadership responsibilities in a fast-paced environment, we invite you to apply and be part of an exciting journey!

Requirements

• Proven experience creating and optimizing sales funnels, preferably in a regional or territory-specific context.
• Strong knowledge of the customer journey, lead generation processes, and conversion optimization.
• Proficiency in funnel-building tools, marketing automation platforms, and CRM systems.
• Demonstrated success in driving tangible results through sales enablement, CRO techniques, and data-driven decision-making.
• Exceptional communication and collaboration skills with the ability to engage stakeholders across diverse functional areas.

Nice To Haves

• Background in sales operations, sales enablement, or regional sales/marketing hybrid roles.
• Experience with quota-influencing or revenue-accountable activities in a regional setting.
• Familiarity with hybrid GTM strategies (e.g., PLG, ABM, regional sales models, and inside sales frameworks).

Responsibilities

• Design and implement tailored sales funnel strategies to fit the distinct needs of regional customer segments and target audiences.
• Map customer journeys within your territory to identify opportunities for improving lead generation, nurturing, and conversion at each stage.
• Collaborate with national sales leadership to ensure that regional funnel strategies align with the company's overall go-to-market, account-based, or product-led sales motion goals.
• Adapt funnel-building insights from broader business initiatives to meet the scalability needs of regional territories.
• Build and manage region-specific sales funnels, including opt-in pages, sales pages, checkout flows, regional webinars, and automated follow-ups that resonate with local audiences.
• Work closely with product, marketing, and design teams to create high-impact sales content and assets that address the unique needs of your region.
• Implement funnel tools designed to enable future sales activities by incorporating lead scoring and readiness indicators for an eventual transition to concierge teams.
• Ensure regional funnels integrate with broader company systems for seamless lead handoff to future cross-functional or concierge resources.
• Monitor and analyze regional funnel performance metrics, including customer acquisition costs (CAC), revenue per lead, CTR, and lead conversion rates.
• Lead A/B testing initiatives specific to regional campaigns, optimizing CTAs, page designs, and offer structures for the highest ROI.
• Use data insights to adjust regional funnel strategies and continuously improve conversion rates, driving long-term revenue growth in your assigned territories.
• Serve as a key voice for regional lead management processes, defining qualification criteria that deliver high-quality prospects to sales teams.
• Collaborate with concierges and business development teams to enhance data segmentation and prioritization, enabling precision forecasting and attribution for regional sales pipelines.
• Build and execute lead nurturing flows tailored to regional preferences, ensuring smooth transitions from marketing funnels to sales activities.
• Partner with leadership to assist in quota design, sales performance metrics, and overall compensation alignment for the regional sales team.
• Gradually transition into a revenue-influencing or quota-carrying role as regional funnel performance matures and scales.
• Play an integral role in shaping the future sales architecture for your region, influencing workflows, playbooks, and team enablement.
• Serve as the liaison between your regional sales function and other teams, including technology, product, design, and concierges, to deliver seamless and high-performing regional workflows.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Professional, Scientific, and Technical Services