On Trade - Regional Business Development Manager - South West (Bristol)

AG Barr

4d•Onsite

About The Position

Ready to make your mark on the South West’s On Trade scene? Join us and Be Your Best Barr None Lets Grow!!! We are all about Being Your Best Barr None and having a career with real Moments that Matter! Employing around 850 people across the UK, we are proud to be a responsible business that takes care of our people, values diversity, gives something back to our communities and works to minimise our environmental impact. For 150 years AG Barr has been building great brands and is home to some of the nations favourite flavours. At our core is IRN-BRU, launched in 1901 and still going strong today, the vibrant RUBICON fruit based brand, Boost making every moment better with a caffeine kick, hydration hit or tasty treat, and FUNKIN where real fruit means authentic taste. We also have a number of exciting owned brands within our portfolio including MOMA, which crafts quality oats into great tasting oat drinks and porridge. There's never been a better time to join us What we’re looking for… We want you to help us take our portfolio to the next level across the South West's most iconic bars and restaurants and join our growing On Trade team, representing market leading products from the FUNKIN Cocktails, Frobishers, Rubicon, Bundaberg and IrnBru range. (Scotland, NE, Yorkshire) As our On Trade RBDM you will be responsible for driving new and developing existing distribution of products from the AG Barr portfolio in Key Regional and multi Site Operating accounts within an assigned territory (regional pub groups, premium bar operators, restaurant groups and hotel chains). The scope of the position covers day to day execution of national agreed plans overlaid with local activity mutually agreed to deliver objectives within agreed /budgets.

Requirements

Significant experience in FMCG or strategic sales, preferably Key Account Management.
Direct experience within the UK/Local On-Trade drinks industry and cocktails is preferred but not essential (e.g. spirits, beer, wine, soft drinks)
Demonstrable track record of meeting and exceeding challenging sales targets with a particular focus on New Business.
Excellent IT skills (Google Suite, Excel, PowerPoint & Word).
Able to learn new packages (Cognos, IRI/Kantar, Demantra)
Comfortable working with sales data and managing budget
Highly Organised
Developed communication skills (especially remotely)
You will also demonstrate our AG Barr behaviours of Being Honest, Accountable, Connected and Brave.

Responsibilities

Commercial Growth & Strategy KPI Ownership: Responsible for hitting targets related to revenue, distribution, new business, and product availability.
Joint Business Plans (JBPs): Developing mutual growth strategies with key customers to ensure both A.G. Barr and the client see a return on investment.
New Business: Identifying and securing new stockists while negotiating commercial terms that protect profit margins.
Supply Chain & Forecasting: Managing the end-to-end flow of stock—from the factory to the warehouse, and ultimately to the store shelf—to ensure products are never out of stock.
Activation: Executing promotional campaigns and seasonal "big bets," ensuring high visibility and "point of purchase" awareness (e.g., menu placements and displays).
Budget Oversight: Managing promotional and trade investment budgets to ensure all deals remain profitable for the company.
Insight-Led Selling: Using category data and consumer insights to influence customers and optimise sales performance.
Stakeholder Management: Building long-term partnerships with buyers, marketing teams, and internal stakeholders.
Reporting: Handling all administrative duties, internal communications, and account reviews to keep all parties aligned on business decisions.

Benefits

Annual bonus linked to business and individual performance
Defined contribution Pension
34 days holiday
Flexible holiday trading
Flexible cash pot to spend on benefits
Healthcare Cash Plan
Flexible benefits e.g. discounts & cashbacks, gym memberships, technology purchases etc
Life assurance
Save as you earn scheme
Staff sales discount
Free AG Barr products throughout your working day and staff sales
Annual salary review
Ongoing professional development and access to Learning and Development programmes and content
And much more!