Regional Activations Manager

Trulieve • Reading, PA

104d • Onsite

About The Position

If you have an interest in being part of one of the fastest growing industries in the nation in you may consider wanting to work for Trulieve! If you have a desire to help others in need through your efforts, this may be the role for you! At Trulieve, we strive to bring our patients the relief they need in a product they can trust. Our plants are hand-grown in an environment specially designed to reduce unwanted chemicals and pests, keeping the process as natural as possible at every turn. Our products are designed to alleviate seizures, severe and persistent muscle spasms, pain, nausea, loss of appetite, and other symptoms associated with serious medical conditions such as cancer. Our specially trained staff works hand-in-hand with physicians to provide the right products and the correct dosage to ensure patients get the compassionate care they need.

Requirements

• Bachelor's degree in Marketing, Business, Communications, or related field (Master's preferred).
• 7+ years of marketing, brand activation, or field leadership experience, with at least 3 years in a multi-market/regional role.
• Proven track record of executing successful grassroots and community-driven marketing campaigns.
• Strong leadership skills with experience managing distributed teams.
• Exceptional communication, negotiation, and presentation skills.
• Data-driven mindset with the ability to analyze results and adjust strategies in real time.
• Knowledge of regulatory environments (preferred: experience in cannabis, alcohol, or similarly regulated industries).
• Willingness to travel frequently within assigned region.

Responsibilities

• Oversee all field marketing and activation strategies within the region, ensuring alignment with corporate brand objectives.
• Design and implement localized campaigns, events, sponsorships, and partnerships to increase market share and customer engagement.
• Build strong relationships with local stakeholders, advocacy groups, and community organizations to position the brand as a trusted and responsible partner.
• Partner with retail operations to create in-store experiences, promotions, and grassroots outreach that drive foot traffic and sales.
• Recruit, train, and lead regional field marketing managers and brand ambassadors; set clear goals and track performance.
• Measure campaign ROI, consumer engagement, and market penetration; provide actionable insights to senior leadership.
• Manage regional marketing budgets, ensuring cost-effective and high-impact execution.
• Ensure all local marketing activities comply with state and federal regulations, particularly in highly regulated industries like cannabis.

Benefits

• Comprehensive benefits package including paid time off.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Health and Personal Care Retailers
• Education Level: Bachelor's degree