Regional Activation Manager, Pacific & Mtn

Diageo • San Diego, CA

4d

About The Position

This role is responsible for driving industry leading activation in-market across several regions. Role exists to ensure local market nuance is considered in order to drive “at scale” national programs and platforms and focus on supporting and driving brilliant retail and market activation. Role will drive commercial activation in market and will partner with local Diageo sales teams and distributors to ensure your markets have the right tools to activate in the right accounts to win at retail to help achieve our Annual Operating Plan for Diageo Beer and Premix Company.

Requirements

• Strong Commercial and/or Marketing Experience needed (+5-7years)
• Insight and understanding of Off, On-Premise & Non-Premise Event execution
• Must have strong influencing, negotiation skills and conflict management skills
• Financially astute and must able to manage budget across multiple spend types and vendors
• Is an excellent multi-tasker with strong organization management skills

Responsibilities

• Communication- this role will lead all marketing communication to the field sales team
• Distill, comprehend and communicate marketing activity weekly
• Provide insights to Activation + Brand marketing teams
• Effectively advocate for your markets needs, issues/opps with central teams
• Inspire and inform the Diageo/Distributor sales teams in the market on brand strategies, investment and resources
• Develop monthly cadence with Sales Directors and Chain Teams
• Own full planning process for assigned regions and marketing funds
• Influence and Provide input into annual planning process and develop localized execution programs that align to “strategic big bets”.
• Allocate Funding in relations to promotional spends, POS-Merch, PR – Experiential Events, etc.
• Track and measure budgets and stay within Diageo compliance
• Drive national and localized marketing programs with distributors & key customers
• Agency Management: responsible for managing 3rd party resources for assigned regions
• Collaborate with regions to ensure Agency Field Teams, Promotional Teams, Brand Ambassadors are resourced properly
• Driving clear KPI’s for region and performance opportunities; ensure commercial activation activities with agencies are delivering targets
• Budget Management responsibilities that must be focused against the right activation in the right account to drive scalable execution
• Sponsorships & Event Management–responsible for managing and executing against national and local sponsorships in assigned regions
• Identify key sponsorships within region to activate
• Customize national sponsorships
• Work with trade + activation marketing team to provide assets that extend sponsorships locally
• Evaluate region requests for festivals and events and provide direction
• Accountable & Responsible for the success of transforming how we plan and activate at retail in your market. Ensuring that our brands show up consistently across markets and that we focus our investments against the biggest opportunities for Diageo, activate the right brads in the right accounts.
• Influential across many different stakeholders – Sales Teams, Performance management team, Brand, agency partners, and local distributor teams
• Project Management Skills will be important as role requires individual to wear many hats and manage volume of brands/activations across market
• Decision Marking: Comfortable making quick decisions ones that are not always popular and with pace
• Measurement & Evaluation will be important to help inform what’s working and what’s not and corrective actions will be made at pace – armed with good M&E
• Deliver regions AOP targets
• Drive at scale best in class execution of programs and platforms to achieve market share
• Refine the way we think/behave/operate and work to drive local activation
• Plan and effectively execute and manage market activations and A&P Budgets

Benefits

• US-based employees are eligible for healthcare benefits, retirement benefits , short-term and long-term disability coverage, basic life insurance, wellness benefits and industry leading parental leave, among others.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed
• Number of Employees: 5,001-10,000 employees