Regional Account Manager

Flowers Foods•Napa, CA

32d•$95,000

About The Position

Flowers Foods, Inc. (NYSE:FLO) is not just about baking; it's about crafting moments of joy with every delicious bite. With 2024 sales of $5.1 billion, and as one of the leading producers of packaged bakery goods in the United States, Flowers Foods brings passion to the table. From the wholesome goodness of Nature's Own and Wonder to the bold and artisanal flavors of Dave's Killer Bread, the rustic goodness of Canyon Bakehouse, and the sweet delights of Tastykake, each product is a celebration of taste and quality. Beyond the oven, Flowers Foods fosters a culture that values and reflects Honesty & Integrity, Respect & Inclusion, Sustainability, Passion, and Humility. With a commitment to innovation and a recipe for success, Flowers Foods is more than a bakery – it's a delightful journey into the heart of flavor and community. The Regional Account Manager will be responsible for developing the customer strategy and growing Flowers Foods’ revenue, distribution, market share, and profitability with the company’s assigned accounts. The ideal candidate must have retail account management experience and possess the appropriate skillset to build relationships, conduct business, and enhance Flowers’ reputation with our customers and key decision makers. This position is responsible for building and implementing the retail customer strategy to attain volume growth targets, achieve sales goals, build market share, expand distribution, manage Accrual Budgets, and increase profitability through more effective assortment, expand authorizations, with effective strategy and tactics regionally.

Requirements

Ability to travel up to 25% via air or automobile
Overnight travel, as needed

Nice To Haves

Bachelor's degree in Business, Marketing, or a related field is required
Minimum of 4 years’ experience working in Retail Account Management and CPG sales
Past success in teamwork and guiding sales

Responsibilities

Promote a customer-centered culture that strives to exceed customer needs, requirements, and expectations
Develop and manage customer relationship within all levels of assigned retailers, buyers, and key decision makers; contribute to customer strategy ensuring local Flowers business objectives are achieved
Partner with the BU/Brand Teams and Marketing to understand trends and consumer preferences and direct account strategy to maximize potential
Work with the VP of Regional Accounts and the Brand Teams to Develop a Sales Plan that delivers Flowers sales and margin objectives within the Trade Promotion Management and accrual funding structure
Partner internally with various other departments to properly plan, communicate and ensure excellent distributions by Flowers various distribution departments
Achieve/exceed all established key sales measures and targets
Contribute to the development of the Annual Operating Plan (AOP)
Ensure open and effective lines of communication and collaboration with VP of Sales, supporting Regional Operations team, BU/Brand Teams, Marketing, Supply Chain, and other functions to achieve enterprise goals
Foster an environment that engages and educates the regional team with responsibility and the tools to achieve goals at region and building level
Lead, coach, and support retail team. Build, develop, a high performing sales leadership at region level and build regional culture to ensure high performance results
Ensure compliance with all company policies and procedures (EEO, Sexual Harassment, Sarbanes – Oxley, Safety, etc.)
Perform other duties which are deemed to be an integral part of the position, including but not limited to fulfillment of work schedules, adherence to attendance policies, and other applicable operating rules, policies, and procedures
Ability to travel as needed both via air and motor vehicle