Regional Account Executive

Botrista

6h • Hybrid

About The Position

We are hiring a territory-based Regional Account Executive to drive new customer acquisition across restaurants and higher education within a defined region. This is a primarily inside sales role (approximately 75% of leads inbound), with strategic field travel (approximately 25%) for high-value meetings, site qualification, and deal advancement. You will be responsible for sourcing, qualifying, and closing new business. This role does not own post-sale account management, as our dedicated Account Management team is responsible for that.
If you thrive in a high-activity environment, enjoy building pipeline, and want ownership of a defined territory with meaningful revenue targets, this role is for you.

Requirements

• 4–7+ years of B2B sales experience (preferably hospitality tech, or related industries)
• Proven track record of prospecting and closing net-new business
• Comfort operating in a hybrid inside/field sales motion
• Strong discovery and consultative selling skills
• Ability to manage a territory independently and prioritize effectively
• Experience using Salesforce to manage pipeline and forecast
• Willingness to travel within assigned territory (~25%)

Nice To Haves

• Self-starter who can build pipeline without waiting for inbound
• Comfortable with high outbound activity and disciplined follow-up
• Strong financial acumen (understands ROI, payback, margin impact)
• High accountability; owns results without needing heavy oversight
• Organized and process-oriented
• Competitive and goal-driven

Responsibilities

• Prospect and engage restaurants (single & multi-unit) and higher education dining operators within your assigned territory
• Identify and prioritize high-traffic locations aligned to our Ideal Customer Profile
• Connect with key decision-makers (Food Service Directors, Directors of Retail, Owners, Franchise Operators, Multi-Unit Operators)
• Conduct discovery calls, virtual demos, and in-person meetings
• Build and manage a healthy, qualified pipeline to consistently achieve quota
• Close new machine placements that meet defined financial and operational criteria
• Work primarily remotely using outbound calling, email, and virtual meetings
• Travel into your territory (~25%) to:
• Conduct site visits and qualification
• Advance late-stage deals
• Secure executive alignment and close net-new business opportunities
• Own the sales cycle from first touch through signed agreement
• Secure installation dates in partnership with internal teams
• Ensure sites meet qualification standards before contract execution
• Accurately forecast pipeline and deal progression
• Maintain clean, disciplined CRM hygiene in Salesforce

Benefits

• Fully company-paid Medical and 99% company-paid Dental and Vision Insurance
• 15 days Paid Time Off, 7 sick days, 14 holidays, Wellness Benefits, Cell Phone and Internet reimbursement, 401K

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: No Education Listed