Regional Account Director

About the position

We are seeking a Regional Account Director to join our Subaru Team. This role will be representing Subaru's Portland and Denver Zones. Candidates will need to either live in or be willing to relocate to the Denver Metro area. The primary responsibility is to lead and implement Subaru of America (SOA) brand marketing goals and objectives with Retailer clients. This includes acting as Retailer consultants, ensuring alignment of Retailer co-op use with SOA and Carmichael Lynch recommendations, and providing analysis and recommendations for comprehensive communications plans.

Responsibilities

• Act as Retailer consultants, focused on ensuring Retailer co-op (Subaru Ad Fund--SAF) use is aligned with SOA and Carmichael Lynch (CL) recommendations.
• Assess and guide Retailer branding/messaging to align with SOA brand goals.
• Provide analysis and recommendations in the development and implementation of comprehensive communications plans (online, offline, in-store).
• Collaborate with Zone Retailer Marketing Managers (ZRMM) in scheduling Retailer meetings primarily in-person/store.
• Identify Target Retailers in collaboration with Region/Zone clients.
• Maintain effective, consistent, and transparent communications with all internal and external partners.
• Report on Retailer progress and follow up on meetings.
• Plan travel efficiently, considering budgets and expenses.
• Support and implement SOA marketing objectives across SOA Regions and Zones.
• Leverage regional client funds to develop media/messaging strategies.
• Provide actionable market intelligence and analysis to Region, Zones, and Retailers.
• Deliver strategic CL Agency presentations to Region, Zone, and Retailers.
• Conduct onboarding/orientation meetings with new Subaru field personnel.
• Build and grow client relationships and trust with Region, Zone, Retailer clients.

Requirements

• Energetic, passionate, proactive, ability to lead, collaborative, relationship builder.
• Analytical, multi-tasker, prioritizes attention to detail, works well independently.
• Excellent, confident and persuasive presentation/communication skills.
• Ability to analyze metrics insightfully and build a business case.
• Eagerness to learn and explore new analytic platforms.
• Bachelor's degree required.
• Minimum 5-7 years advertising/marketing experience required.
• Experience in automotive, automotive retail advertising/marketing preferred.

Benefits

• Professional Development (performance reviews 2x annually, training opportunities related to your field of development, one-on-ones with managers, etc.)
• Competitive, equitable salaries (reviewed annually to ensure equity and competitiveness)
• Strong, vibrant, continually-evolving Diversity, Equity and Inclusion belief
• Competitive, company and employee sponsored benefits, including: Medical, Dental, Vision, 401k (company matched 50% of first 6%), PTO (vacation/sick time) allowance, 18-week maternity leave, 12-week parental leave, 19 paid company holidays, Family Building Benefit (adoption, surrogacy benefit), tuition reimbursement and much more.