Regional Account-Based Marketing Manager

BD • Franklin Lakes, NJ

87d • $114,600 - $189,100

About The Position

The Account-Based Marketing Manager is responsible to initiate the development of the Marketing activities that are required to develop each account assigned. This role is to efficiently support our Sales teams by identifying the customers’ insights, understanding its environment, competition and needs, and propose a dedicated value proposition which will allow us to differentiate. The objective of the Account-Based Marketing Manager will be to get a deep understanding of each account needs, environment and potential, to support the Key Account Managers and Account Managers with new business opportunities identification, proposing dedicated and competitive value offer, with tactical approach to develop the business.

Requirements

• Masters Degree in Marketing or MBA
• 3 years of experience in operational Marketing
• Ability to Travel 30-40% domestic and international

Nice To Haves

• Experience in strategic account marketing to enterprise accounts
• Experience developing marketing tactics for major, global accounts and developing accounts- preferably in the life sciences/pharmaceutical industry.
• Experience working closely with sales for projects or campaigns or experience training sales.

Responsibilities

• Become the vital bridge between Sales and Marketing by orchestrating comprehensive Account Marketing Plans that transform strategy into action.
• Work hand-in-hand with Sales Management, Platforms, and Global Marketing teams to craft strategic roadmaps with clearly defined Key Driver Goals, precise ownership assignments, and actionable timelines.
• Directly support Key Account Managers in surpassing their budget targets by addressing their specific needs with tailored solutions and strategic insights.
• Develop versatile expertise across multiple Therapeutic Areas to confidently showcase our complete portfolio to diverse customer segments.
• Lead sophisticated market segmentation initiatives, uncover hidden opportunities, craft compelling value propositions, conduct in-depth competitive analyses, and develop effective objection handling strategies.
• Take ownership of sales enablement and Go-to-Market tactics that drive meaningful results.
• Partner with Key Account Managers to develop customized action plans for each account, ensuring precise customer targeting through sophisticated pipeline management.
• Design and implement cutting-edge omnichannel communication strategies and account-centric digital marketing approaches.
• Create and deliver robust training programs that empower our Sales teams to effectively communicate the unique value of our solutions.
• Collaborate closely with our Customer Success team to amplify the Voice of Customers throughout Global functions.

Benefits

• Competitive salary range of $114,600.00 - $189,100.00 USD Annual
• Opportunities for professional development and growth
• Performance-based culture with rewards and recognition programs

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Education Level: Master's degree