Referral Relationship Manager
About The Position
At Ethos, this isn’t just a relationship management role—it’s a growth-driving, community-shaping opportunity, it’s about becoming the connector, strategist, and growth driver behind thriving emergency & specialty veterinary hospitals. We’re looking for a Referral Relationship Manager (RRM) who can build powerful partnerships, strengthen referral networks, and drive meaningful impact across three of our hospitals. Peak Veterinary Referral Center, Williston, VT - Your home base, where you’ll be onsite and fully embedded with the team Small Animal Veterinary Emergency & Specialty (SAVES), Lebanon, NH -Providing mostly virtual support with some travel Capital District Veterinary Referral Hospital, Latham, NY – Providing mostly virtual support with some travel Responsibility Allocation: Will vary on a week-to-week basis. RRM must be flexible depending on needs of site and the market. You’ll be the face of the hospital in the field—the person who: Builds trusted partnerships with referring veterinarians Shapes how—and where—patients receive advanced care Drives real, measurable hospital growth through strategy and relationships Creates experiences (events, CE programs, outreach) that people remember You’re not just “managing relationships”—you’re owning growth. Drive referral growth through intentional outreach, not passive check-ins Own your territory—build, strengthen, and expand a network of referring practices Create high-impact events (CE, open houses, community partnerships) that elevate your hospital’s presence Partner with marketing + leadership to launch campaigns, new services, and clinicians Use data like a strategist—tracking trends, identifying opportunities, and adjusting your approach Shape the referral experience by solving problems and improving how hospitals serve their partners
Requirements
- Valid Driver’s License, Auto Insurance, & Reliable Transportation – Frequent travel required within the region (mileage reimbursed).
- Flexibility – Some evening or weekend events may be required.
- 3-5 years of professional experience demonstrating the ability to manage multiple priorities, build relationships, communicate effectively, and drive business growth.
- Strong communication skills across multiple platforms (in-person, phone, email, and virtual platforms).
- Comfort using data, CRM tools, and performance metrics
- Ability to interpret basic performance metrics and use data to inform strategy and decision-making.
- Ability to manage multiple priorities and think strategically
Nice To Haves
- Experience in sales, customer service, account management, marketing, or business development roles strongly preferred.
- Experience in veterinary medicine or animal health is strongly preferred.
Responsibilities
- Develop and execute referral outreach and engagement strategies aligned to hospital performance goals and market opportunities.
- Maintain a consistent, structured engagement cadence with referring veterinarians through in-person visits, phone calls, email communications, and events.
- Build and maintain strong, trust-based relationships with referring doctors, practice managers, and key decision-makers.
- Customize engagement approaches based on the unique needs, preferences, and referral potential of each referring practice.
- Serve as the primary point of contact for the referring community and ensure timely, professional, and effective communication.
- Own the end-to-end planning and execution of continuing education (CE) programs, symposiums, open houses, and referring practice recognition events.
- Track attendance, referral impact, and ROI for all events and initiatives.
- Manage community partnerships and outreach activities, including relationships with shelters, emergency responders, and community organizations.
- Leverage centralized Ethos marketing resources and programs to support local growth priorities.
- Plan and execute strategic campaigns to launch new services, promote new clinicians, and increase awareness of hospital capabilities.
- Serve as the local hospital point of contact for all marketing and referral engagement activities.
- Partner with the regional Marketing Business Partner and centralized marketing subject matter experts to activate enterprise-wide growth initiatives.
- Actively utilize CRM systems, referral dashboards, and analytics tools to track performance, monitor trends, and inform engagement strategies.
- Develop, maintain, and execute a quarterly Joint Business Plan (JBP) outlining local growth objectives, strategies, and activities.
- Analyze local competitive landscapes to anticipate threats, identify opportunities, and inform strategic decision-making.
- Maintain deep knowledge of hospital services, specialties, differentiators, and competitive positioning.
- Monitor and evaluate the hospital’s referral experience and workflows to identify gaps, resolve issues, and inform service delivery optimization.
- Partner with internal hospital leadership teams to address referring veterinarian concerns and enhance the overall referral experience.
- Manage the hospital’s referral engagement and marketing budget and track spending against plan.
- Maintain accurate documentation, activity tracking, and reporting as required.
- Support hospital leadership and the Ethos growth team in additional initiatives as assigned.
Benefits
- VetBloom Access – RACE-approved CE, training, and curriculum library
- Comprehensive Benefits – Medical, dental, vision, disability, life insurance, HSA/FSA, 401(k), and more
- Growth & Development – Ongoing training, career progression, and a supportive network
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What This Job Offers
Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed
