Recruitment Marketing Manager

Clasp

1d • $120,000 - $140,000 • Remote

About The Position

We’re hiring a Recruitment Marketing Manager to engage students across various marketing channels with the objective of getting them to apply to Clasp roles . Channels include content marketing, newsletters, podcasts, social media, email marketing, events, and direct outreach. This role is critical to Clasp’s mission of connecting learners to meaningful work. You will serve as a knowledgeable, trusted resource to students — engaging them at scale and individually to help them understand the value of the Clasp offerings. We’re seeking a high-agency builder: someone who combines strong project management with creativity and experimentation, and excellent communication skills. While we have hypotheses about the best ways to connect with students, we’re looking for someone who will develop and test their own strategies, explore new channels, and continuously improve performance.

Requirements

• 5+ years in recruitment marketing, ideally in Healthcare
• Comfort developing scaled marketing plans to deliver on conversion metrics
• Equally comfortable speaking 1:1 with students as needed (could be up to 20% of your time)
• Strong communicator across email, SMS, and social platforms
• Highly organized and systems-oriented; must be proficient in HubSpot
• Energized by early-stage environments where you build as you go
• Deeply motivated by expanding access to meaningful work

Responsibilities

• Develop structured communication plans for students at different stages of the journey - at scale and individually as needed.
• Engage students individually and at scale via email, social media, content marketing, text, WhatsApp, podcasts, conferences and events, social media, Reddit, and emerging channels.
• Address objections, clarify program details, and motivate students to complete their applications.
• Develop structured touchpoints (email cadences, group sessions, office hours, AMAs) to maintain momentum.
• Use AI and automation (HubSpot) wherever possible to maximize impact
• Own clasp.com/students site and optimize for conversion
• Launch and manage small role-based communities (e.g., PTs, CRNAs, Rad Techs) to foster connection and peer reinforcement.
• Create newsletters
• Attend virtual and in-person student events to convert interest into completed applications.
• Use database and cohort marketing to continue the dialogue with students event after they have been accepted.
• Systematically collect student feedback and translate insights into improvements across messaging and employer positioning.
• Create scaled student ambassador program to drive more applications via word-of-mouth.
• Host office hours for students regularly
• Collect student testimonials regularly, and deploy them to all relevant channels.
• Translate student insights into playbooks that improve conversion and retention.
• Work collaboratively with Partner Success to ensure goals are met for each partner.
• Run student interviews for new roles when launched.
• Design and execute a comprehensive 360° engagement strategy to convert interested students into completed, placed candidates.
• Manage and optimize the student pipeline, ensuring timely follow-ups and zero drop-off due to operational gaps.
• Track and improve key metrics: application completion, time-to-completion, role-level conversion, and attrition.

Benefits

• Competitive cash and equity compensation.
• Health, dental, and vision insurance.
• 401(k) plan and commuter benefits.
• Flexible PTO policy.
• Opportunities to grow and thrive in a fast-paced, mission-driven environment alongside a stellar team.

What This Job Offers

• Job Type: Full-time
• Career Level: Manager
• Education Level: No Education Listed