Recruit Marketing Coord

NFI Industries • Camden, NJ

229d

About The Position

The Recruitment Marketing Coordinator is focused on supporting the Transportation business by executing the Recruitment Marketing strategy focused on Commercial Truck Drivers and Diesel Technicians. This role is responsible for creative collaboration and tracking of paid advertisement/organic campaigns, KPI tracking, support the employer brand, and marketing research. This position requires high judgment, excellent analytical abilities, a creative mind to support solutions to improve transportation candidate exposure and experience. This position reports to the Recruitment Marketing Supervisor.

Requirements

• Bachelor's degree in Marketing, Business, or related fields, or an equivalent combination of education and experience sufficient to perform the essential functions of the job.
• Demonstrate a portfolio of previous work marketing analysis or advertisement campaign management.
• Demonstrated teamwork and vision in marketing campaigns or initiatives.
• Intermediate skills in Google Analytics, Google Advertisements, Digital Marketing Strategies, Adobe Suite, and Data Analytics (Power BI preferred).
• Exceptional time management skills, including the ability to organize effectively multiple concurrent campaigns.
• Excellent oral and written communication skills, including the ability to establish a strong rapport with others.
• Ability and availability to work extended hours including nights and weekends as required.

Responsibilities

• Manage and report on advertisement campaigns that promote NFI employer branding and job postings.
• Collaborate with internal partners and external vendors on content strategies and campaign development.
• Report and track regularly on KPIs to monitor the success of organic campaign performance and share with team leaders.
• Create and manage reports, dashboards, and data visualizations to provide real-time insight into paid and organic lead generation and employer branding performance.
• Support content creation & monitor NFI's social media channels, including LinkedIn, Facebook, Twitter, Instagram, Snapchat, TikTok and emerging channels.
• Collaborate with internal marketing team, external advertising agencies, and other creative vendors on content strategies to maximize the NFI driver brand.
• Support creative talent stories by interviewing NFI truck drivers & storyboarding new content to showcase their narratives in a compelling way.
• Leverage a suite of truck driver personas that represent our targeted audience across different geographies.
• Report regularly on KPIs to monitor the success of campaign performance.
• Participate in vendor meetings with the Recruitment Marketing Team by providing KPI analysis on advertisements.
• Support the Sales and Pricing process by researching competitor wages and value propositions.
• Help gather target demographics, labor supply and demand, and insights about the competitive landscape to assist in content creation that resonates with target audiences.
• Manage and monitor regional job postings on internal and external sites to keep information creative and fresh.
• Support content creations with the team through storyboarding, producing, and editing of content where needed.
• Stay up to date with advertisement tactics, recruitment marketing products and platforms, and competitor strategies.

What This Job Offers

• Job Type: Full-time
• Industry: Beverage and Tobacco Product Manufacturing
• Education Level: Bachelor's degree