RBA Marketing Specialist - Creative Lead

ROSENBAUER GROUP•Lyons, SD

About The Position

The Marketing Specialist - Creative Lead is responsible for creating visual content to be used internally and externally in print, digital, social and by our dealer organization. The individual will oversee the Rosenbauer America website and continue to ensure it is operating smoothly. They will manage social media strategy, pre-plan posts, communicate with content specialists, and produce strategies for target audience. The Marketing Specialist - Creative Lead will design and submit graphic design projects for trade shows, dealer meetings, and other marketing projects such as print and digital advertising. Also, they will attend key trade shows and fire truck conventions to help market our product and brand to potential and current customers.

Requirements

High School Diploma/GED.
Associate degree in Marketing, Advertising, or Graphic Design or three (3) years of experience.
Experience working at an in or outside agency workplace
Ability to read, reason and interpret common scientific and technical journals, financial reports, and legal documents.
Ability to respond to common inquiries or complaints from customers, regulatory agencies, or members of the business community.
Ability to write speeches and articles for publication that conform to prescribed style and format and to effectively present information to top management, public groups and/or boards of directors.
Ability to work with mathematical concepts such as probability and statistical inference.
Ability to apply concepts such as fractions, percentages, ratios, and proportions to practical situations.
Ability to perform advanced programming functions.
Knowledge of several computer programming languages.
Marketing or video production studies background
Experience in social media, web content development, and graphic design and/or motion graphics
Proficiency in Adobe products, e.g. Illustrator, Photoshop, After Effects and Premier Pro
Advanced camera operating experience and working knowledge
Excellent video editing skills.
Able to follow written and verbal directions and do so with a positive attitude.
You recognize the importance and adherence to all safety policies to promote a safe working environment, for everyone at the organization.
Ability to learn on the job and adapt to challenges.
Strong written and verbal communication skills.
Excellent organization and time-management skills.
Ability to ask for help.
Understand the need to support the organization to work effectively by adhering to the attendance and punctuality standards.
Analytical and highly motivated individual with acute attention to detail.
Proficient in your ability to manage multiple and diverse projects, including analytical thinking, planning, prioritization, problem solving, decision making, and carrying out assigned projects with minimal supervision.
Able to work in a team environment.
Ability to define problems, collect data, establish facts, and draw valid conclusions.
Ability to interpret an extensive variety of technical instructions in mathematical or diagram form and deal with several abstract and concrete variables.
Driving- license
As needed to support department needs.
Hours of work- Ability to work evenings and/or weekends occasionally
As needed to support department needs.
Travel- Local
As needed to support department needs.
Travel- Overnight
As needed to support department needs.
Travel- Prolonged Periods
As needed to support department needs.

Nice To Haves

Bachelor’s degree in Marketing, Advertising, or Graphic Design
Background in Marketing, Web Design, and Adobe Creative Cloud
Drone License

Responsibilities

Shoot product feature videos, leadership video messages, product sales training videos and hype videos for the company and create high quality content for customers and dealers.
Edit videos and print to a professional standard in accordance with company brand language and standards.
Manage the Rosenbauer America website, ensure information posted is accurate and site is operating smoothly.
Manage social media strategy derived from Rosenbauer America’s social site data, pre-plan posts, and communicate with content specialist with the goal of reaching our target audience.
Design and submit graphic assets for trade shows, dealer meeting, print / digital advertising and other marketing projects as needed.
Manage and develop the annual Rosenbauer America calendar. Requiring communication with dealers to secure photos and information on selected trucks.
Attend key trade shows and fire truck conventions to gather visual assets, assist with product/ brand promotion and interact with dealers / customers.
Influence and support annual Marketing budget along with finance department, senior management, and other marketing employees.
Perform other duties and responsibilities as required by management to meet the needs of the company.

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