Rare PEx Design and Strategy Lead

UCB•Raleigh, NC

1d•$148,000 - $194,300•Hybrid

About The Position

The Rare Patient Experience Design and Strategy Lead plays a pivotal function in shaping, optimizing, and sustaining the holistic patient experience through ONWARD, UCB’s Patient Support Program, which supports patients prescribed UCB rare medications. The role also ensures that UCB’s Rare Patient Services remain agile and responsive to evolving patient needs, emerging market trends, and regulatory requirements.

Requirements

BS/BA degree required
10+ years in pharmaceutical/biotech experience
Proven learning agility with a high level of motivation and a strong ability to find creative solutions to challenging, unstructured situations
Strong teamwork and leadership skills – ability to influence across the internal matrix to drive change and gain stakeholder support
Experience with and understanding of Pharmaceutical Marketing Competencies (i.e. segmentation, customer insight, positioning, marketing mix)
Strong business acumen and demonstrated analytical skills
Prior experience working with key internal stakeholders including marketing, legal, market access, privacy, and compliance
Works well under pressure, is able to manage multiple priorities with excellent organizational and problem-solving skills
Proactivity through planning, scheduling, and resourcing skills
Attention to detail, organization, tech savvy, proactive follow-up, and maintaining a customer-focused attitude
Ability to operate at a strategic level but also possessing the willingness to roll up sleeves and get into the details and execute tactics as needed
Strong project management skills with a proven track record in coordinating multiple projects across various cross-functional teams
Excellent communication skills (written, verbal and presentation)

Nice To Haves

MBA preferred
launch experience preferred
Prior experience working with Manufacturer-Sponsored Patient Support Programs preferred

Responsibilities

Coordinate with the agency of record in developing and managing insights-based tactical plans to prioritize efforts that deliver impact and utilize resources efficiently
Manage a team to deliver the end-to-end development of customer facing and multichannel marketing promotional materials
Monitor external environment and ensure timely stakeholder (both home office and customer-facing) communications that clearly inform and offer strategic guidance where appropriate
Transform data into actionable insights, defining key KPIs, in order to track program effectiveness and adherence
Identify opportunities to improve processes & tools and champion the change to help the organization continue to evolve and transform.
Partner with PSP Operations team members and engagement team members to continue to optimize the patient experience
Partner with brand team and matrix stakeholders to identify brand-specific pull through opportunities and ensure a clear understanding of the patient experience
Proactively monitor & synthesize syndicated market research and external issues impacting pharmaceutical delivery and reimbursement including industry trends, public policy and the competitive landscape
Perform in-depth analyses of patient level engagement and other data sets across several channels to discover insights and make recommendations and decisions about engagement and channel choices
Manages budgets for patient experience initiatives in collaboration with the broader PSP team and agency partners