Rare Disease Marketing Associate Director for Myasthenia Gravis (gMG)

UCB•Atlanta, GA

4d•$148,000 - $194,300•Hybrid

About The Position

The Rare Disease Marketing Associate Director for gMG will play a key role in shaping HCP strategy to ensure UCB is optimizing patient value for those impacted by generalized myasthenia gravis, while helping build UCB’s leadership position in the market through the development and execution of medical education and congress strategies in support of Rare neuromuscular therapies. To be successful in this role, the gMG Marketing Lead will proactively seek out and drive strong cross-functional collaboration across key internal teams.

Requirements

Bachelor’s Degree in the health sciences, business/marketing, or related field
12+ years of pharmaceutical marketing or sales experience
Impressive speaking, writing, and communication skills. Ability and comfort to present to internal and external groups of all sizes, sometimes at short notice.
Ability to solve complex problems, leveraging internal and external capabilities to find innovative solutions
Ability to be agile and lead scope changes based on external or internal factors
Demonstrated experience and success leading without authority across multidisciplinary and/or highly matrixed teams.
Strong understanding of regulatory, compliance, and legal issues germane to commercial marketing
Keen understanding of how to leverage the sales forces to execute tactically and accomplish key objectives and business goals

Nice To Haves

Rare disease and/or neurological experience

Responsibilities

Help define and support the HCP Marketing strategy for the promotion of two therapies for the rare disease, gMG, to the neuromuscular community
Coordinate and own all promotional and logistical efforts for commercial activities at national (AAN and AANEM) and local HCP congresses, including exhibition booths, product theatres, and receptions, while working with congress organizers and colleagues to identify additional opportunities
Partner with medical affairs to ensure seamless congress presence across commercial and medical activities
Develop and drive trust in UCB as a preferred partner in the gMG market by leading the strategy and execution of key leadership initiatives and non-branded tactics
Engage with KOLs with white-glove service to gain brand insights and to drive seamless tactical execution
Lead strategic development, execution, and implementation of peer-to-peer educational programs – both branded and unbranded
Develop and refine key performance indicators (KPIs) to measure the impact and success of key initiatives. Drive internal analytics to monitor and optimize the effectiveness of engagement strategies
Skillfully manage content through the Review Committee (RC) process
Consistently deliver on project requirements and strive for flawless execution.
Influence across the internal matrix to drive change and gain internal stakeholder support.
Listen and learn from internal and external stakeholders to uncover insights to drive business forward.
Provide input to, and utilize findings from market research studies dedicated to understanding needs of healthcare providers, turning customer insights into actionable programs that have a beneficial impact on the growth of the business
Operate at the highest level of UCB compliance and professional standards. Compliance is a part of how we operate within UCB. Adherence to compliant behavior is an expectation at UCB and demonstrated by embracing ethical decision-making practices and guidelines in all aspects of our organization.