Rain Media: Director of Performance Marketing

IntegrateUp-posted 2 months ago

$150,000 - $170,000/Yr

Full-time • Senior

Phoenix, AZ

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We’re looking for a data-driven, results-obsessed Director of Performance Marketing to lead our media buying team and scale new customer acquisition across all paid channels. You’ll manage a $1.5M–$2M monthly ad budget spanning Meta, TikTok, Google, YouTube, Bing, and AppLovin, with a laser focus on driving profitable growth. Your mission is simple: acquire new customers efficiently and at scale through world-class media buying execution and analytical rigor. This is a highly visible, leadership-level role reporting directly to the CEO. You’ll build upon a proven system that has already driven 8-figure annual revenue growth, and now needs a dedicated leader to take it to the next level.

Own and execute the company’s paid acquisition strategy across Meta, TikTok, Google, YouTube, Bing, AppLovin, and emerging platforms.
Manage and optimize a $1.5M–$2M monthly ad spend, maintaining profitability while driving rapid scaling.
Lead and mentor a team of in-house and agency media buyers, ensuring clarity, accountability, and operational precision.
Develop, document, and enforce best practices for testing, optimization, and scaling across all platforms.
Partner closely with leadership to forecast spend, acquisition volume, and growth pacing aligned with company targets.
Expand into new paid channels and geographies, identifying scalable acquisition opportunities.
Continuously evaluate channel performance, adjusting budgets based on efficiency and marginal ROI.
Build a diversified media mix to mitigate platform risk and stabilize acquisition costs.
Explore and operationalize emerging channels such as influencer whitelisting, native, and affiliate programs.
Use Triple Whale, ClickMagick, and internal dashboards to track performance, attribution, and cohort profitability.
Analyze and report on CAC, ROAS, MER, LTV, and payback windows with precision and context.
Partner with data and finance teams to ensure accurate reporting, forecasting, and decision support.
Identify patterns in channel performance and audience behavior to guide strategic optimizations.
Lead a team of skilled media buyers with clear KPIs and structured weekly accountability rhythms.
Conduct weekly performance reviews to evaluate results, identify insights, and prioritize tests.
Collaborate cross-functionally with Retention, Product, and Brand to ensure funnel consistency and efficient spend allocation.
Create alignment and velocity within the team through transparent communication and data-backed decision-making.

7+ years of experience in digital performance marketing, with a strong DTC eCommerce background.
Proven success managing $10M+ annual ad spend across Meta, TikTok, and Google.
Willingness to travel 3–4 times annually, with frequency based on proximity to Phoenix, AZ.
Experience leading media buying teams and managing agencies or contractors.
Deep understanding of acquisition funnels, channel diversification, and attribution.
Supplements or nutraceutical industry experience preferred, but not required.
DTC ad copywriting experience.

Experience with platforms such as Shopify.
Familiarity with tools like Triple Whale, ClickMagick, ClickUp, Slack, Google Workspace.
Advanced knowledge of attribution and media performance measurement.

Healthcare, dental, and vision plans are available.
A high-growth eCommerce brand with 350% year-over-year growth.
Ownership & Accountability: Empowered to lead, execute, and improve without micromanagement.
A team of high performers in a fast-paced environment.

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Rain Media: Director of Performance Marketing

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