Radio Account Executive-Wilmington

Capitol Broadcasting Company Inc•Wilmington, NC

18h•Onsite

About The Position

As an Account Executive, you will play a vital role in driving revenue growth by connecting advertisers with our engaged audiences. You will leverage your sales expertise and industry knowledge to develop and maintain strong relationships with clients, identify new business opportunities, and deliver customized advertising solutions that meet their marketing objectives.

Requirements

Proven track record of success in advertising sales, preferably in the radio broadcasting or media industry
Strong understanding of advertising principles, media planning, and sales techniques
Excellent communication, presentation, and negotiation skills
Ability to build and maintain relationships with clients and internal stakeholders
Results-driven with a focus on meeting and exceeding sales targets

Responsibilities

Prospect and Acquire New Clients: Identify and prospect potential advertisers, including local businesses, and regional brands that align with our target demographic and marketing objectives. Develop and execute strategic sales plans to acquire new business and expand our client base.
Understand Client Needs: Conduct thorough needs analysis with clients to understand their advertising goals, target audience, and budget requirements. Tailor advertising proposals and solutions that effectively showcase the value of advertising on our radio stations, TV stations and digital properties.
Create Customized Advertising Solutions: Collaborate with clients to develop customized advertising solutions that leverage our unique offerings, including on-air spots, promotional events, digital platforms, and sponsorships. Ensure that advertising solutions align with client objectives and deliver measurable results.
Negotiate Contracts: Negotiate advertising agreements and contracts with clients, ensuring terms and conditions are mutually beneficial and meet both parties' expectations.
Provide Excellent Customer Service: Build and maintain strong relationships with clients by providing exceptional customer service and ongoing support. Serve as the primary point of contact for client inquiries, feedback, and campaign updates. Proactively address any issues or concerns to ensure client satisfaction.
Stay Informed: Keep abreast of industry trends, market developments, and competitor activities within the advertising and sports media landscape. Use this knowledge to identify emerging opportunities and position our station as a preferred advertising partner.

Benefits

Competitive salary based on experience.
Benefits package including:
Comprehensive health insurance plan options
Vision and Dental Insurance
Company sponsored life insurance
Numerous voluntary benefit options – legal plans, pet insurance, discounted home and auto and more!
401K with company match
Generous paid time off
9 paid company holidays
Opportunities for professional development and career growth.
Dynamic and inclusive work environment with a supportive team culture.
Exciting projects and growth opportunities within a leading organization.
Opportunities to attend free local events, such as sporting events, concerts, shows, and more.