FBC - Quebec Market Development

Booster Juice

13d

About The Position

This is not a typical FBC role. As our Quebec FBC, you carry a distinctive dual mandate. In your primary capacity, you'll function as a full Franchise Business Consultant — coaching, auditing, and developing your franchise partner portfolio to operational excellence. In your secondary capacity, you'll serve as Booster Juice's frontline brand ambassador in Quebec — building awareness, forging community connections, and driving the market growth that makes our expansion vision a reality. You'll be the most important Booster Juice presence in the province. You'll speak the language, know the market, and represent our brand with authenticity — in both official languages.

Requirements

Minimum 5 years of multi-unit experience as a District Manager, Area Manager, or Franchise Consultant in a restaurant or hospitality brand — QSR preferred
Full professional fluency in French and English (written and spoken) — required
Must reside in the Greater Montreal area — required
Demonstrated experience in a coaching, consulting, or field leadership role
Familiarity with the Québec regulatory environment and provincial labour standards
Prior experience in community engagement, local marketing, event coordination, or brand ambassador work
Financial acumen: ability to read P&L statements, interpret SPLH and COGS data, and translate insights into actionable coaching
Proficiency with Microsoft Office Suite; familiarity with POS systems, scheduling software, and reporting platforms

Nice To Haves

Post-secondary education in Business Administration, Marketing, Hospitality Management, or a related field is an asset — not mandatory
You're culturally fluent in Quebec — you understand the distinct values, communication styles, and community dynamics of the province
You see brand building not as a secondary responsibility, but as a core expression of the role. You understand that a thriving brand in Quebec is what makes franchise partner success possible
You're energetic, outgoing, and brand-passionate — comfortable representing Booster Juice in public-facing community settings
You combine detail orientation with big-picture thinking, translating complexity into clear, actionable plans
You're self-directed and results-driven — able to manage competing priorities without direct daily supervision
You lead with integrity, handling sensitive franchise partner information and challenging conversations with professionalism
You bring an entrepreneurial mindset, approaching market development with creativity and initiative

Responsibilities

Franchise Partner Operational Development
Serve as the primary field contact and coach for assigned Quebec franchise partners, conducting regular store visits and structured business reviews
Conduct quarterly Brand Promise Report (BPR) audits to ensure compliance with brand standards, food safety, and operational protocols
Analyze store-level P&L data and KPIs (SPLH, COGS, sales trends) to identify performance gaps and develop collaborative improvement plans
Guide franchise partners through the implementation of corporate initiatives, new product launches, and system changes
Facilitate onboarding and ramp-up of new Quebec franchise partners, including hands-on training support at store openings
Build strong, trust-based relationships grounded in mutual respect, accountability, and shared commitment to brand excellence
Quebec Brand Ambassador & Market Development
Act as Booster Juice's primary brand representative in the Quebec market, fostering awareness, community connection, and brand affinity
Partner with the national marketing team to develop and execute localized marketing strategies tailored to Quebec culture and consumer preferences
Identify and participate in community events, trade shows, festivals, and sponsorship opportunities where Booster Juice can build visibility through presence, sampling, and engagement
Establish relationships with local radio stations, digital influencers, community organizations, and media outlets to generate earned brand exposure
Drive catering and group order opportunities by connecting with local businesses, corporate offices, fitness studios, health clinics, and universities
Gather and synthesize Quebec market intelligence — consumer trends, competitive activity, local preferences — and report findings to marketing and operations leadership
Champion Booster Juice's brand story in French, ensuring all community-facing communications reflect Quebec cultural context appropriately
Serve as an in-house subject matter expert on local and provincial regulations relevant to Booster Juice operations
Business Performance & Analysis
Monitor and analyze sales trends, traffic patterns, and operational KPIs across the Quebec portfolio to identify growth opportunities
Support franchise partners in developing action plans that improve top-line sales, manage labour costs, and optimize COGS
Prepare and present regular performance updates and market development reports to regional leadership
Contribute to store opening feasibility analysis and site-level recommendations as the Quebec market expands
Training & Compliance
Ensure all Quebec franchise partner teams are trained and compliant with brand standards, food safety protocols, and operational procedures
Deliver training in both French and English as required, adapting materials for a bilingual audience
Identify training gaps and collaborate with the National Training Manager to develop or adapt resources for Quebec operators
Support franchise partners in addressing non-compliance and developing corrective action plans within established timelines
Stakeholder Collaboration & Communication
Serve as a bilingual bridge between Quebec franchise partners and the national corporate team, ensuring clear, culturally appropriate communication in both official languages
Provide timely field reports, visit summaries, and market updates to regional leadership
Collaborate cross-functionally with Marketing, Training, IT, Finance, and People & Culture to facilitate the rollout of national programs in Quebec
Represent the voice of Quebec franchise partners in conversations with national leadership, advocating for market-specific needs where appropriate