Qualitative Customer Insights Specialist/Manager (Level DOE)

Doosan Bobcat • West Fargo, ND

118d

About The Position

The Qualitative Customer Insights Specialist/Manager will conduct qualitative customer and market research to support product management teams across various sectors including iron, digital, attachments, and CT. The role involves communicating clear and concise results to assist product management with planning, assessment, validation, and optimization of product roadmaps and cadence.

Requirements

• Bachelor's degree in Business Administration/Engineering or applicable experience.
• 5+ years of experience in Market/Product Research, Product Development, Engineering or Market Development.
• Experience in conducting qualitative field research including on-site customer/dealer visits and focus group execution.
• Knowledge and operational experience in construction product development.
• Strong financial acumen.
• Strong communication skills including team leadership and presentation ability.

Nice To Haves

• Experience with international travel.

Responsibilities

• Determine the methodology for qualitative research based on the scope of the project and business objectives.
• Set up qualitative research to initiate project discovery, record and transcribe customer verbatims, extract need statements and translate them into clarified needs.
• Draft and revise screeners, discussion guides, and presentations/reports.
• Manage all logistical and organizational aspects of the field process, including providing segmented customer lists, managing recruiters, and arranging logistical details of fieldwork.
• Execute product validations and field research at multiple stages throughout the NPD process.

What This Job Offers

• Education Level: Bachelor's degree