HoYoverse is seeking a strategic, insights-driven publishing professional to support the launch and growth of our upcoming UE5 open-world flagship title in North America. In this role, you will help shape our publishing and market strategy from the earliest stages of development, defining target audiences, positioning frameworks, and player segmentation that influence how the game is built, not just how it is marketed. You will collaborate closely with global publishing, development, and research teams to translate player insights into actionable strategies that drive engagement and inform every phase of go-to-market planning. This is a rare opportunity to join early in the product lifecycle, validate gameplay hypotheses, and define how millions of players will experience HoYoverse’s next-generation title.
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Job Type
Full-time
Career Level
Mid Level
Education Level
No Education Listed