Publishing & Lifecycle Marketing Leader - Xbox Game Studios

Microsoft • Redmond, WA

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About The Position

At Xbox, our mission is simple -- bring the joy and community of gaming to everyone on the planet. We aspire to empower everyone to play the games you want, with the people you want, anywhere you want.
The First Party Games Marketing Team drives product & integrated marketing for Xbox Game Studios (XGS) and partner marketing for Activision, Bethesda, Blizzard, King, as well as business planning, marketing operations and portfolio management across the first party games business. The team is seeking a marketing leader to take on a new role driving planning and growth across the Xbox Game Studios portfolio.
As the Xbox Game Studios (XGS) Publishing & Lifecycle Marketing Leader you will develop and execute the strategy for how we communicate with gamers across devices and ecosystems throughout the entire customer journey, from acquisition to retention. You will oversee marketing efforts across multiple channels and analyze performance metrics to assess campaign effectiveness and make data-driven improvements. This opportunity will allow for ample cross-functional collaboration with teams across the Gaming organization, including digital marketing, international marketing and brand teams in Gaming Marketing & Sales, Game Studios teams, 3rd party platform partners and Games marketing peers to drive planning and growth efforts. You will play a critical role in maximizing customer engagement and driving revenue growth through effective lifecycle marketing strategies across various channels.
This role is open to a flexible work opportunity.
Microsoft’s mission is to empower every person and every organization on the planet to achieve more. As employees we come together with a growth mindset, innovate to empower others, and collaborate to realize our shared goals. Each day we build on our values of respect, integrity, and accountability to create a culture of inclusion where everyone can thrive at work and beyond.

Requirements

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 5+ years integrated marketing (e.g., digital, relationship, social media, campaign), event management, marketing strategy, business planning, marketing operations, or related work experience OR equivalent experience.

Nice To Haves

• Bachelor's Degree in Business, Marketing, Communications, Economics, Public Relations, or related field AND 7+ years in lifecycle marketing or related roles, preferably in consumer products.
• Analytical skills, proficiency in marketing automation tools, and excellent communication.
• Proven ability to lead cross-functional teams and drive strategic initiatives.
• Experience developing audience strategy to reach the right customers across the right channels.
• Experience building digital marketing channels including email, web social and paid media.
• Quantitative, analytical, and critical thinking skills. Ability to synthesize data and analytics to understand performance and drive optimization in current and future campaigns.
• Thrive in ambiguous situations and is energized by creating new and better ways to develop marketing programs and campaigns.

Responsibilities

• You will develop and oversee our strategy around how we communicate with our gamers across devices and ecosystems.
• Develop omnichannel marketing vision and consumer audience strategy across digital channels and partners channels to ensure ROI optimization based on data insights.
• Evolve our consumer engagement and ongoing lifecycle marketing across email, social, web and mobile developing a cohesive strategy to deepen relationships with customers.
• Partner with store, games teams and product marketing leads to identify in-game/store levers and personalization for our games to drive incremental growth.
• Partner with Gaming Digital Marketing team to identify opportunities for personalized and targeted communications to hep drive digital sales activation across the portfolio.
• Optimize and remove friction on consumer golden path.
• Grow player driven data and insights - focused on deeper engagement with our consumers.
• Provide deeper insights on effectiveness of our campaigns across devices and ecosystems.

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level