Publicity Coordinator

Roku • Austin, TX

281d

About The Position

The PR Coordinator will play a role in driving the consumer narrative for new products, product/OS features, and key campaigns. This includes drafting press releases, pitching media on new product and campaign initiatives, developing press materials for product launches, drafting blog posts to support announcements, creating recap reports, and providing media and competitor analysis. This role will support the U.S. Devices, Product & Technology Communications team for Roku's device lines, including Roku Smart Home and Roku TV. Additionally, this role will provide support for the broader teams' consumer tech PR efforts for the Roku OS (operating system).

Requirements

• 2 - 4 years of consumer or product communications experience at a fast-growing tech company or agency
• Strong writing skills and the ability to produce materials without significant editing
• Strong interest in the news and media industries
• A love for streaming and all things TV
• Positive and collaborative personality; a commitment to ensuring all activities undertaken are as successful as possible
• Composure under pressure and ability to think and respond quickly
• Ability to multi-task and work well in a team environment
• Ability to work cross-functionally with internal partners and stakeholders
• Excellent organizational and analytical communication skills
• Strong project management skills to effectively execute in a timely and organized manner
• Ability to work independently and prioritize tasks and inbound requests
• College degree in relevant field

Responsibilities

• Support, build and execute U.S. Roku Communications
• Develop press materials, including press releases, blog posts, pitches, briefing documents, recap reports, media and competitor analysis
• Support key product launches, partnerships and retail/consumer moments through pitch efforts
• Grow relationships with technology, consumer, and lifestyle media and influencers
• Build and support relationships with cross-functional stakeholders including Marketing, Product & Program management; act as liaison between teams and PR efforts
• Help maintain external product communications editorial calendar
• Stay on top of TV and smart home trends and quickly adapt plans to tap into pop culture moments
• Communicate knowledgably about the Roku streaming platform, Roku products, and The Roku Channel

Benefits

• Global access to mental health and financial wellness support and resources
• Healthcare (medical, dental, and vision)
• Life, accident, disability, commuter, and retirement options (401(k)/pension)
• Time off work for vacation and other personal reasons

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level
• Industry: Computer and Electronic Product Manufacturing
• Education Level: Bachelor's degree