Public Relations Specialist

Marcus Corporation • Milwaukee, WI

5d • Onsite

About The Position

Marcus Theatres is seeking a dynamic Public Relations Specialist who will be responsible for helping create and promote the corporate identity and mission to customers, the public, the media, and employees through the creation and distribution of brochures, news releases, and other documents. Reporting the to the Director of Media, the ideal candidate is a proactive communicator with strong writing skills, sound judgment, and the ability to manage multiple projects in a fast paced environment. This position is based out of our corporate office in Milwaukee and requires in office presence.
As part of the Marcus Corporation, Marcus Theatres has proudly entertained audiences since our first theatre opened in Ripon, WI, back in 1935. Now, as the fourth-largest theatre circuit in the U.S., we bring the magic of movies to life with 995 screens across 79 locations in 17 states, operating under Marcus Theatres, Movie Tavern® by Marcus, and BistroPlex® brands. At Marcus Theatres, our passion is electric, fueled by the thrill of film and the drive to provide remarkable experiences. We’re dedicated to hiring exceptional talent who bring these experiences to life for every moviegoer.

Requirements

• Three to five (3-5) years of experience in marketing, publications, or a related field with a bachelor’s degree in communications, marketing or a related field high preferred
• Possess strong interpersonal and verbal communication skills by communicating clearly and effectively
• Demonstrates strong writing, editing and proofreading skills
• Must have the ability to build and maintain relationships with the media and other partners
• Must have experience with PR tools like Cision, Muck Rack, etc.
• Must be detail-oriented
• Possesses strong organizational skills and the ability to multitask
• Ability to plan and manage events
• Thrives in a fast-paced environment and open to additional assignments as needed
• Possesses strong project management skills

Responsibilities

• Collaborates with Director of Media to build and execute communication strategy and priorities.
• Coordinates and assists with management of relationship with PR agency partner.
• Plans, prepares, and distributes original content such as articles, press releases, media advisories, email, blog posts, and other updates on behalf of the organization.
• Develops talking points and scripts for speaking and interview opportunities.
• Builds relationships with the media and is confident with regular outreach.
• Coordinates interview opportunities and manages requests from the media.
• Monitors media coverage and helps to create new story ideas.
• Provides support with issues management and crisis situations.
• Ensures that all materials present a clear, unified, and positive image for the organization and/or brand.
• Assesses community needs to identify, grow and execute opportunities that support Marcus Theatres’ brand, niche and diversity-marketing initiative.
• Assists with event planning and execution, community outreach efforts and special projects such as Hollywood Movie Night, premiere events and additional requests.
• Assists with social media posts and content.
• Continuously improves by capturing and analyzing the appropriate PR data/metrics, insights and best practices, and then acting on the information.
• Performs other related duties as assigned by the Director of Media.

Benefits

• VIP Movie card at Marcus Theatres
• Room discounts at Marcus Hotels & Resorts properties
• Discounts at Marcus Hotels & Resorts cafes, bars, restaurants, lounges, and on golfing, skiing, and spa services
• Paid time off
• Medical, dental, and vision insurance, company-paid life insurance, and an employee assistance program
• Brand new modern office space
• 401k with employer match
• Ability to grow your career
• And more!

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Number of Employees: 501-1,000 employees