Public Relations Specialist

Holland & Hart Staff • Denver, CO

1d • $33 - $55 • Hybrid

About The Position

The Public Relations Specialist plays a critical role in supporting the firm's strategic communications function by executing comprehensive public relations initiatives that enhance Holland & Hart's external visibility, elevate brand recognition, and strengthen market position t o support revenue generation. This role coordinates media relations, identifies thought leadership opportunities, and oversees awards and rankings programs to grow brand visibility through earned media, strategic positioning, and industry recognition.

Requirements

• Bachelor's degree in related field or equivalent experience required.
• Three (3) years of content development experience required.
• Exceptional writing, editing, and proofreading abilities with strong command of grammar, style, and AP Style guidelines.
• Ability to tailor writing style and tone for specific client audiences and industry sectors, translating complex legal concepts into digestible, client-focused content.
• Strong storytelling capabilities with ability to identify and craft create compelling narratives that support business objectives.
• Proficiency with content management systems, Microsoft Office Suite, and collaborative platforms.

Nice To Haves

• Experience in a law firm or professional services industry preferred.
• Proven track record creating business development materials, proposals, and client-facing content.
• Experience with AI-powered content tools and platforms to enhance writing efficiency, maintain quality standards, and streamline content development processes.
• Experience with intranets and internal communication platforms preferred.
• Experience developing social media content (primarily LinkedIn) with understanding of platform algorithms, and engagement strategies.

Responsibilities

• Media Relations Serve as primary liaison with the firm's national PR agency to coordinate and schedule media opportunities; manage all other inbound media requests.
• Leverage AI tools and technologies to enhance media monitoring capabilities, identify trending topics and opportunities, and streamline content analysis for more strategic decision-making and efficient workflow management.
• Review and analyze daily media coverage and public relations activity; maintain internal media outcomes tracking system documenting coverage outcomes ; review and circulate media clips and coverage summaries to relevant attorneys and stakeholders.
• Maintain comprehensive media databases for geographic markets, practice areas, industry groups, and individual attorneys to support targeted outreach efforts.
• Distribute press releases and announcements to appropriate media outlets and coordinate media distribution strategies.
• Monitor firm news on media and social media platforms and analyze trends to identify new positioning opportunities.
• Anticipate potential issues arising from media activity and escalate crisis communications concerns to senior management; assist in developing responsive messaging strategies.
• Thought Leadership Opportunities Collaborate with leadership to identify opportunities for positioning attorneys as industry experts on practice and sector-specific topics.
• Analyze editorial calendars of business, regional, trade, and legal publications to identify opportunities for attorney commentary, authored content, and expert positioning.
• Research industry trends and emerging topics to proactively recommend thought leadership opportunities that align with firm strategic priorities, leveraging AI analytics to identify content gaps and competitive positioning opportunities.
• Pitch content abstracts and proposals to secure media placements that raise visibility of the firm, individual attorneys, practice areas, and industry expertise.
• Awards, Rankings & Directory Management Maintain comprehensive calendar of practice group, industry group, and market-related awards and rankings opportunities.
• Communicate award deadlines and requirements to Business Development teams and coordinate information gathering from attorneys and practice groups.
• Identify strategic award opportunities and recommend nomination strategies; collaborate with Communications team on developing initial drafts and coordination of final submissions.
• Coordinate updates to legal directories and award profiles to maintain current information on firm attorneys and other necessary information.
• Track award submission outcomes and analyze results to strengthen future nomination strategies.
• Support award submission processes by gathering information and coordinating with attorneys and practice groups to meet deadlines.
• Perform additional duties and tasks assigned, demonstrating flexibility and a commitment to supporting the firm’s overall objectives.

Benefits

• Holland & Hart works hard to promote work/life balance with a 37.5-hour scheduled work week for most staff employees, a robust wellness program, and generous PTO and holiday pay for eligible employees.
• Full-time employees become eligible for benefits on the date hire, with a benefits offering that includes medical, dental, vision, life, AD&D, EAP, STD, and LTD.
• Also available are voluntary income protection benefits such as supplemental life, accident, critical illness, and hospital indemnity insurances, as well as a 401(k)-retirement plan with a company match.
• In addition, the firm has programs that may provide for educational assistance, free or discounted legal services, and opportunities through the Holland & Hart Foundation, which is a non-profit organization dedicated to creating volunteer opportunities for lawyers, staff, families, and friends of Holland & Hart LLP.
• Part-time employees may have access to some of these benefits, which may be on a pro-rated basis.

What This Job Offers

• Job Type: Full-time
• Career Level: Entry Level