Public Relations Specialist

Pacific Northwest University of Health Sciences•Yakima, WA

2d•$48,000 - $72,000

About The Position

Assists the Marketing and Communications department with promoting the mission and vision of PNWU to students, alumni, and community members. Using a variety of media, develops marketing, communications, and engagement content that shares PNWU’s story with key target audiences. Develops relationships with local and regional media representatives and manages crisis communications.

Requirements

Bachelor's degree in marketing, communications, journalism or related field
1-3 years

Nice To Haves

Skill in effective communication (both written and oral)
Skill in independent decision making
Skill in performing a variety of duties, often changing from one task to another of a different nature
Skill in problem solving
Skill in public speaking
Knowledge of computer and network operating systems
Knowledge of customer service principles and practices
Knowledge of project management principles, processes, and techniques
Ability to maintain professional composure in emergent and crisis situations
Ability to operate relevant equipment required to complete assigned responsibilities for the position

Responsibilities

Researches and creates stories and content for emails, websites, publications, social media, digital ads, and speeches.
Develops content for social media on various channels. Monitors social media channels and responds to comments.
Plans and executes PR strategies to promote University initiatives, such as academic research and program recruitment, to external and internal audiences.
Coordinates media relations, builds relationships with media contacts, proposes stories, distributes press releases, and schedules media interviews with University representatives; performs regular media training for campus representatives.
Manages crisis and emergency communications as needed.
Performs other related duties as assigned and based on departmental need.