Public Relations Specialist (General)

Gensler•New York, NY

About The Position

Your Role Gensler New York is seeking a creative, motivated and collaborative individual to join our office as the New York Public Relations Specialist. Working in one of the firm’s largest and most dynamic offices, you will be an integral part of the New York PR & Communications team, helping communicate our firm’s unique approach and how it differentiates us from our competition. A proven storyteller, the ideal candidate has a passion for design and views communications as a people-centered activity. Reporting directly to the NE/NY PR Director, you will simultaneously manage multiple deliverables with strategic thinking - underscored by a solid understanding of the local design and real estate markets, and of the practice area overall. You will be responsible for media outreach and identifying engaging stories to a wide range of reporters; speaking engagements; thought leadership; and special projects. You will also collaborate closely with the NE Communications & Content Manager on awards programs and social media. Gensler is organized along four practice areas – Workplace, Hospitality, Cities, and Healthcare – and the NY PR Specialist will be responsible for executing practice area-specific external communications in coordination with other PR Specialists in the New York office and across the firm. The PR Specialist will report to the NE/NY PR Director while also working with the NE Communications & Content Manager, office leaders, and practice area leaders to identify stories, secure opportunities, and develop proactive campaigns across various platforms in support of strategic objectives. This role will also collaborate closely with the regional and global PR network, and New York marketing colleagues. What You Will Do Public Relations Work with the NE/NY PR Director to identify story angles and appropriate journalists/publications to engage for opportunities specific to practice area focus. Create and update targeted PR Plans for projects and practice areas Have a pulse on current and upcoming projects and initiatives throughout the office that best support our practice area POVs, PR strategies, and client relationships Work with project design teams and clients to write press materials (design backgrounders, press releases, pitches, fact sheets, messaging) Maintain media lists Maintain editorial calendars Work with NY office leadership on development of blog posts and bylines Plan and execute office events, media events or trade events Assist with photo shoots Vet inbound media requests Track and measure PR hits; organize press clippings Assist NE/NY PR Director with special projects, as needed Maintain NY Speaking Engagement calendar and manage inbound speaking opportunities, pitches and call-for-speaker deadlines Work with Gensler NY spokespeople to develop presentation content and talking points, speaker preparation and briefing materials Support social media content development for NY Instagram channel and Firmwide channels, in coordination with global PR and social leaders Awards Collaborate with the NE Communications & Content Manager to prepare and submit awards content for projects and individuals within specific practice area of focus Coordination of client awards permissions and approvals, where relevant Ability to proactively support multiple submission deadlines at once Your Qualifications Attitude: Proactive, energetic, can-do attitude and desire to work in a results-oriented environment. Desire and ability to manage multiple relationships and deadlines at the same time. Team player. Motivated, tenacious, and resourceful Presentation: polished professionalism; comfortable and confident engaging senior leadership, healthcare clients, and industry stakeholders Communication: strong writing, editing, grammar and interpersonal skills. Ability to craft, prepare, and execute writing assignments (pitches, project narratives, blog posts, bylines) under deadlines Organizational: ability to self-manage projects around expected delivery dates Teamwork: works cohesively as a member of a broader communications team, pitches in to help others, forward-thinking go-getter; ability to adapt in dynamic settings Client/customer service: understanding of public relations as a service to the region Administrative: ongoing support of reporting materials on behalf of the regional PR team Experience: At least 4-8 years of public relations experience; background in architecture, design and journalism is very desirable; deep media relationships and experience in specific practice areas is also preferred Software: Microsoft Office, InDesign, Cision The base salary range will be estimated between $72,500 – $85,000 plus bonuses and benefits and contingent on relevant experience. Life at Gensler At Gensler, we are as committed to enjoying life as we are to delivering best-in-class design. From curated art exhibits to internal design competitions to “Well-Being Week,” our offices reflect our people’s diverse interests. We encourage every person at Gensler to lead a healthy and balanced life. Our comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off. We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities. Our annual base salary range has been established based on local markets. As part of the firm’s commitment to licensure and professional development, Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees. In addition, we reimburse tuition for certain eligible programs or classes. We view our professional development programs as strategic investments in our future. At Gensler, the value of our work stems from its positive impact on the human experience. We are a dynamic and collaborative design firm uniting creativity, research, and innovation to solve complex problems for our clients. Our work challenges conventional ideas about architecture and the built environment. We aren’t just designing buildings—we are reimagining cities and places that make a difference in people’s lives. Founded in 1965, Gensler has built a team of 6,000 professionals who partner with clients in over 100 countries each year. Everything we do is guided by our mission: to create a better world through the power of design. NOTICE TO APPLICANTS We are proud to be an Equal Employment Opportunity and Affirmative Action employer of choice. All aspects of employment decisions will be based on merit, performance, and business needs. We do not discriminate on the basis of any status protected under federal, state, or local law. Individuals with disabilities and protected veterans are encouraged to apply. We also consider qualified applicants with criminal histories consistent with applicable federal, state and local law. See also Know your rights: Workplace discrimination is illegal, right to work and E-verify program, as required by law. Gensler endeavors to make gensler.com/careers accessible to all applicants. If you need assistance or an accommodation due to a disability, you may contact us. Regarding Gensler’s approach to recruiting new talent, we will never ask an applicant for sensitive or personal financial information during the recruitment process. We advise all applicants seeking employment with Gensler to review available information on recruitment fraud. Anyone who suspects that they have been contacted by someone falsely representing Gensler should email [email protected].

Requirements

At least 4-8 years of public relations experience
Microsoft Office, InDesign, Cision

Nice To Haves

Background in architecture, design and journalism is very desirable
Deep media relationships and experience in specific practice areas is also preferred

Responsibilities

Work with the NE/NY PR Director to identify story angles and appropriate journalists/publications to engage for opportunities specific to practice area focus.
Create and update targeted PR Plans for projects and practice areas
Have a pulse on current and upcoming projects and initiatives throughout the office that best support our practice area POVs, PR strategies, and client relationships
Work with project design teams and clients to write press materials (design backgrounders, press releases, pitches, fact sheets, messaging)
Maintain media lists
Maintain editorial calendars
Work with NY office leadership on development of blog posts and bylines
Plan and execute office events, media events or trade events
Assist with photo shoots
Vet inbound media requests
Track and measure PR hits; organize press clippings
Assist NE/NY PR Director with special projects, as needed
Maintain NY Speaking Engagement calendar and manage inbound speaking opportunities, pitches and call-for-speaker deadlines
Work with Gensler NY spokespeople to develop presentation content and talking points, speaker preparation and briefing materials
Support social media content development for NY Instagram channel and Firmwide channels, in coordination with global PR and social leaders
Collaborate with the NE Communications & Content Manager to prepare and submit awards content for projects and individuals within specific practice area of focus
Coordination of client awards permissions and approvals, where relevant
Ability to proactively support multiple submission deadlines at once

Benefits

comprehensive benefits include medical, dental, vision, disability, wellness programs, flex spending, paid holidays, and paid time off
We also offer a 401k, profit sharing, employee stock ownership, and twice annual bonus opportunities
Gensler offers reimbursement for certain professional licenses and associated renewals and exam fees
we reimburse tuition for certain eligible programs or classes

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