Public Relations Specialist Senior

Wellspan Health•York, PA

7d•Remote

About The Position

Supports the development and execution of strategic public relations initiatives that reinforce our brand and system narrative, engage a wide variety of external audiences and support WellSpan's priorities. Crafts clear, compelling communications across multiple channels and has an ability to support high-impact projects with both strategic understanding and strong tactical execution. Contributes to an integrated, collaborative, data-driven Public Relations team that is known for high reliability and excellence in execution. Must be exceptional interviewers and writers, enjoy executing events, and being part of a highly collaborative, innovative, and data-driven Marketing and Communications function.

Requirements

Bachelors Degree In Communications, Journalism or related field.
5 years Experience in communications or related field.
Communications experience in a large, complex healthcare organization.
Excellent written/oral communications, interpersonal and organizational skills.
Strong computer skills and willingness to embrace new technology and artificial intelligence.
Strong journalistic writing, copyediting and project management skills.
Strong project management and organization abilities.

Nice To Haves

Familiarity with internal communications platforms and tools (e.g., Yammer, intranet systems).

Responsibilities

Plans, writes, edits and produces content for external audiences for various communications mediums, media releases, blogs, Op-Eds, white papers, social media, etc.
Partners with the Program Leads of Media Relations, Social Media, Community Engagement and Thought Leadership to develop and execute plans.
Aids in the creative execution of PR activities to enhance brand reputation and engagement.
Provides event support, media escorts and other onsite support as needed.
Coordinates the execution plan for special projects, special events and meetings to meet system goals and objectives.
Supports crisis communication efforts.
Participates in assessing the quality and effectiveness of PR efforts and contributes ideas for future activities.
Continuously scans the internal and external environment/industry trends, understands the organization's major strategic and operating priorities and helps to identify and recommend relevant public relations opportunities.
Responsible for arranging photography and videography of system functions and other related activities.
Utilizes strong project management skills to achieve objectives and meet deadlines.
Maintains established policies and procedures, objectives, quality assessment and safety standards.
Enhances professional growth and development through participation in educational programs, current literature, in-service meetings, and workshops.
Provides outstanding service to all customers; fosters teamwork; and practices fiscal responsibility through improvement and innovation.
Assists in proofreading, writing and idea development for internal communications projects.