Public Relations Specialist, Communications

United Parks & Resorts Inc•Tampa, FL

55d

About The Position

Busch Gardens is a place of thrills, fun and positive, lasting memories. And that's just what its like to work here! As a key member of our team, you'll play a major role in bringing happiness and excitement to people from around the world. If you're dedicated, dependable and driven to deliver exceptional guest service, this is a place for you! What you get to do: Develop Communication Plans to support media relations and influencer engagement efforts for Busch Gardens and Adventure Island. Escort media in-park, write press materials such as pitches, media advisories and press releases and arrange media visits Support and execute internal communications initiatives for ambassadors, including copy editing, developing park-wide emails, intranet posts, newsletters, and distributing printed materials for park departments Create and execute publicity campaigns to achieve the parks' business goals and objectives Build relationships in key source markets and act as owner/liaison of specific source outlets Pitch the media on seasonal events, attractions, zoological/educational initiatives and overall scope Organize and participate in in-studio media appearances and serve as on-air company spokesperson when necessary Create earned media coverage reports and maintain media distribution list Assist with social media objectives when necessary. Assist department in other duties as assigned according to business needs Properly represent SeaWorld Parks & Entertainment and our commitment to excellence Interact with ambassadors, guests and clients, providing excellent service in an efficient and courteous manner Work in a team environment and demonstrate a positive and professional demeanor

Requirements

At least three years' experience related to Public Relations, hospitality industry, marketing and communication or equivalent related experience.
Bachelor's degree in Communications, Marketing, and/or combined equivalent of education and experience.
Proficiency in Microsoft Office (Word, Excel, PowerPoint, and Outlook) and AP Style.
Knowledge of and familiarity with influencer marketing
Excellent written, verbal and visual communication skills, with the ability to convey important ideas and concepts to different audiences clearly and persuasively, especially to senior management, top executives from key accounts, and hospitality industry leadership in group settings and able to adapt communication styles.
Must be able to function effectively as part of a collaborative team, as well as work independently, to meet deadlines
Project management skills and understanding how to manage the priorities of multiple stakeholders in a complex environment.
Ability to manage and prioritize multiple complex projects to completions while seizing emerging opportunities.
Ability to multi-task, meet stringent deadlines and work in a fast-paced environment
Positive and enthusiastic demeanor in order to set example to the park staff on how to champion the organization
Availability to work varying shifts/hours based on business need, to include opening, mid-, and closing shifts, nights, weekends, and holidays

Nice To Haves

Fluency in Spanish/Portuguese preferred

Responsibilities

Develop Communication Plans to support media relations and influencer engagement efforts for Busch Gardens and Adventure Island.
Escort media in-park, write press materials such as pitches, media advisories and press releases and arrange media visits
Support and execute internal communications initiatives for ambassadors, including copy editing, developing park-wide emails, intranet posts, newsletters, and distributing printed materials for park departments
Create and execute publicity campaigns to achieve the parks' business goals and objectives
Build relationships in key source markets and act as owner/liaison of specific source outlets
Pitch the media on seasonal events, attractions, zoological/educational initiatives and overall scope
Organize and participate in in-studio media appearances and serve as on-air company spokesperson when necessary
Create earned media coverage reports and maintain media distribution list
Assist with social media objectives when necessary.
Assist department in other duties as assigned according to business needs
Properly represent SeaWorld Parks & Entertainment and our commitment to excellence
Interact with ambassadors, guests and clients, providing excellent service in an efficient and courteous manner
Work in a team environment and demonstrate a positive and professional demeanor