Public Relations Manager, Lifestyle

Skechers•Manhattan Beach, CA

1d•$100,000 - $115,000•Onsite

About The Position

The Public Relations Manager is responsible for amplifying the Skechers brand in the US market by strategically coordinating and developing targeted pitches across all Skechers lifestyle divisions, securing placements and stories in fashion, pop culture, and fitness media across print, online, and broadcast outlets. This position supports brand storytelling, product launches, and corporate initiatives through trend-influenced PR efforts, while also representing the brand at events, tradeshows, and openings. This role additionally works to generate attention around Skechers' philanthropic endeavors, including our BOBS line and corporate philanthropic events

Requirements

Consumer product experience required; experience in the footwear or apparel industry preferred
Established contacts in fashion, fitness, charity, and TV media preferred
Genuine and demonstrated interest in fashion, footwear, and fitness
Working knowledge of popular culture and current fashion/footwear trends
Understanding of footwear design and technologies preferred
Effective leadership skills to manage and motivate direct reports while maintaining a harmonious working environment
Excellent communication skills (both written and oral)
Ability to effectively give and receive feedback
Exemplary organizational and time management skills
Strong attention to detail
Ability to multi-task and prioritise effectively
Microsoft Office (Excel, Word, PPT, Teams, etc)
Proficiency with Adobe Photoshop
Experience with PR and media monitoring tools, including Meltwater, News Exposure, and BusinessWire
Strong ability to plan, manage, and track budgets effectively, with experience developing reports that clearly demonstrate project ROI and overall impact
Ability to work on-site at our Manhattan Beach headquarters
To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required.
Bachelor’s degree in Public Relations, Advertising, and/or Marketing or equivalent work experience
5+ years of experience fashion, athletic, or footwear PR experience

Nice To Haves

Previous supervisory experience preferred

Responsibilities

Oversee and guide PR marketing campaigns, developing and executing proactive media strategies to support brand storytelling, product launches, and corporate initiatives, ensuring alignment with brand messaging and target audience.
Lead the strategic development of pitches, events, and PR initiatives for Skechers Lifestyle divisions, collaborations, and ambassadors.
Identify key media opportunities, trends, and cultural moments to organically position the brand within relevant conversations.
Collaborate with Skechers product teams to outline key press initiatives for each lifestyle division seasonally.
Identify and oversee brand integration opportunities across fashion and lifestyle events, product placements, and sponsorships, maintaining effective budget oversight.
Lead media outreach strategies for product placement across print, online, and broadcast media.
Strategize and oversee placements for key company initiatives, including product launches, collaborations, and capsules for short- and long-lead media.
Manage PR calendars, editor contact lists, and quarterly press initiatives for each Skechers Lifestyle division.
Build and maintain relationships industry relationships with editors, brand ambassadors, and partners to support product launches and brand initiatives.
Monitor, report, and organize media coverage across company announcements, corporate news, and lifestyle and fashion placements.
Supervise the logging and organization of press placements and ambassador content, stepping in to assist as needed.
Develop and oversee a monthly product seeding strategy for ambassadors that supports brand initiatives and key product launches, aligned with contractual obligations.
Manage influencer and celebrity mailers for product highlights and launches.
Support and lead partnership opportunities in coordination with the paid media and partnerships teams.
Supervise asset curation, shot list development, and outline creation for press outreach and value-added placements.
Oversee the preparation and distribution of product mailers and gifts to celebrities, editors, and ambassadors.
Plan and execute press events, media previews, store openings, and brand activations, overseeing media attendance, guest lists, and on-site press coordination.
Lead press outreach efforts for Skechers philanthropic events related to our lifestyle divisions.
Schedule appointments and attend trade shows, including FFANY (x2 annually), to cultivate and maintain editor relationships.
Attend Skechers-hosted events as needed, including BOBS from Skechers donation and adoption events, store openings, the Pier to Pier Friendship Walk, and more.
Track, measure, and report PR performance, including media impressions, placements, share of voice, and campaign impact, connecting PR efforts to broader business goals.
Develop and present post-event and post-campaign recaps and performance reports.
Manage the lifestyle budget, ensuring spend remains on target while supporting annual forecasting and budget projections.