Public Relations Coordinator

About the position

The Public Relations Coordinator will provide critical support to the Director of Marketing and Public Relations with a strong emphasis on understanding communication strategies, media relations, content creation, and brand management. Additionally, this role requires relevant internal and external communication skills, as well as an understanding of event planning and community engagement. The coordinator will work closely with various departments to ensure cohesive messaging and outreach efforts.

Responsibilities

• Curate and post content across college social media platforms.
• Utilize social media management tools to monitor and respond to engagement.
• Assist in compiling monthly social media analytics reports.
• Maintain and update website content as necessary.
• Assist in producing internal communication materials such as e-newsletters, digital displays, and campus signage.
• Disseminate College news to external stakeholders, including press releases and media advisories.
• Manage and track media coverage of the College and relevant education stories.
• Coordinate marketing support for college-sponsored events.
• Ensure promotional materials are distributed effectively for recruitment and marketing.
• Oversee the College's participation in community events and sponsorships.
• Handle correspondence, electronic communications, and office management tasks.
• Prepare reports, memorandums, and other official documentation.
• Maintain documentation to support accreditation efforts.
• Serve on College committees as assigned.
• Execute additional responsibilities as designated by the Director of Marketing and Public Relations, the Executive Vice President, and the President.

Requirements

• Bachelor's degree in Public Relations, Journalism, Marketing, Communications, English, or a business-related field from a regionally accredited institution.
• Experience with writing and editing press releases.
• Experience with social media content creation and management.
• Understanding of graphic design principles and ability to provide insight with basic design materials.
• Ability to establish and maintain professional relationships with students, employees, and community leaders.
• Strong communication, time management, and organizational skills.
• Ability to work in a fast-paced environment, meet deadlines, and maintain sharp attention to detail.
• Ability to handle and develop crisis communication.
• An understanding of brand messaging.
• Ability to handle multiple projects professionally and efficiently under pressure.
• Strong proofreading skills and ability to maintain confidentiality.

Nice-to-haves

• Experience in writing press releases, news articles, newsletters, or website content.
• Experience in photography and composition techniques.
• Master's degree from a regionally accredited institution.