Public Relations Coordinator
About The Position
Rover is seeking a PR Coordinator to support the Global Communications team, including consumer PR and brand reputation workstreams in the US, Canada and Europe. In this role, you will be responsible for owning media coverage monitoring and reporting, media relations, ideation and campaign coordination, administrative support and materials creation. This role is essential for maintaining Roverâs brand reputation and supporting the teamâs strategic priorities. As part of this role, you will work closely with PR leaders in North America and Europe to help support the consumer media strategy. You will also collaborate with marketing channels including social media, influencer and content teams, to support consumer campaign ideation, execution and coordination. This role will report to the Sr. PR Manager.
Requirements
- 2-3 years experience supporting public relations and communications programs for consumer brands at an agency or in-house.
- Excellent written, verbal, and interpersonal skills.
- Excellent organizational and time management skills.
- Superior attention to detailâwhether itâs materials creation, workback plans or reporting key metrics across geographies.
- Demonstrated success in identifying and creating process improvements.
- Understanding of appropriate PR conduct among written and broadcast media.
- Thrives in a fast-paced environment, making quick and sound judgment calls with manager support.
- Sharp critical thinking and problem-solving skills.
- Customer centric in everything you do.
Nice To Haves
- Proficiency in media monitoring tools like Cision
- Experience in an international support role
- WordPress proficiency
- Familiarity with influencer marketing and social media
Responsibilities
- Consumer PR campaign execution and coordination: Actively participates in, supports, and drives the ideation and implementation of consumer campaigns
- Always-on consumer PR media coverage: Oversees day-to-day consumer PR activity, including âalways-onâ PR (Pet People Panelists, blog pitching, trendjacking, etc.)
- Media relations: Monitoring the PR inbox and flagging inbounds for the appropriate point of contact, plus working with the analytics team to pull data for inbound media inquiries
- Coverage monitoring and reporting: Ownership of ongoing coverage monitoring and tracking, compiling weekly company-wide coverage reports, updating press rooms, and coordinating reporting for internal business reviews
- Admin support: Occasional support for agency coordination, management of the PR calendar, and supporting the management of ad hoc influencer activity in European markets.
- Content support: Drafting, reviewing and/or editing PR materials including press releases, blog posts and campaign related copy.
- Case study management: Owns sourcing case studies and testimonies from pet parents, sitters and walkers, developing best practices for engagement and ongoing ownership of case study pool.
Benefits
- Competitive compensation
- 401k
- Flexible PTO
- Competitive benefits package, including medical, dental, and vision insurance
- Commuter benefits
- Bring your dog to work (and unlimited puppy time)
- Doggy benefits, including $1000 toward adopting your first dog
- Stocked fridges, coffee, soda, and lots of treats (for humans and dogs) and free catered lunches semi-monthly
- Regular team activities performed in person and virtually
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What This Job Offers
Job Type
Full-time
Career Level
Entry Level
Education Level
No Education Listed
