Public Relations Coordinator (4186)

THE SALVATION ARMY•Asheboro, NC

1d•Onsite

About The Position

Plans, directs, monitors, and evaluates public relations public relations strategies for the Area Command/Corps to ensure that The Salvation Army maintains a favorable and positive image in the communities and for both internal and external audiences. Coordinates development and implementation of print and digital marketing collateral. Serves as liaison to all media ensuring the desired message is communicated; photographs and writes articles covering Salvation Army events; strengthens communication with donors, prospective donors, corporations, volunteers, media personnel, civic club leadership and local government leadership. Sets goals, monitors work, and evaluates results to ensure organizational needs and objectives are met. Assists in raising funds for capital campaigns. Monitors, tracks, and participates in the day-to-day operation and maintenance of a database containing up-to-date donor records; prepares routine and special donor activity reports and assists fund-raising staff in obtaining pertinent donor information; prepares donor correspondence and mass mailings. Essential Functions This job description should not be interpreted as all-inclusive. It is intended to identify the essential functions and requirements of this position. The incumbents may be requested to perform job-related responsibilities and tasks other than those stated in this job description.

Requirements

Knowledge of The Salvation Army mission and philosophy.
Knowledge of Christian theology and The Salvation Army doctrine.
Knowledge of the principles and practices of public relations.
Knowledge of acceptable fund-raising methods and strategies.
Knowledge of current and evolving trends in social media.
Skilled in maintaining social media profiles and communities.
Knowledge of effective and efficient methods for organizing and maintaining records and ability to perform the same.
Knowledge of the principles and practices of grant administration and grant writing skills.
Knowledge of Excel and MS Office software applications.
Must have strong oral, written, and interpersonal communication skills.
Customer services oriented with a professional demeanor.
Ability to interact and build relationships with a diverse group of constituents and staff.
Ability to manager competing priorities, track and meet deadlines, all with an attention to detail.
Ability to read and understand complex application documents.
Ability to prepare and maintain reports in an accurate, complete, and timely manner.
Ability to work independently and with limited supervision.
Ability to present a positive and professional image of The Salvation Army.
Ability to maintain security of confidential records and information.
Ability to pay attention to detail and ensure compliance with complex reporting and agreement specifics.
Ability to plan, organize and prioritize work to accomplish work in compliance with quality standards and deadlines.
Ability to prepare effective printed materials for educational and promotional purposes.
Ability to present a positive and professional image of The Salvation Army.
Ability to meet attendance requirements.
Ability to read, write and community the English language.
Ability to speak before large groups in person, by radio and television.
Ability to travel to various locations to participate in public meetings, conferences, etc.
Bachelor’s degree from an accredited college or university in Public Relations, Marketing, Communications, or a related field, and
One to two years of experience performing marketing, public relations or fundraising through all forms of media with public speaking experience.
or Any equivalent combination of training and experience which provides the required knowledge, skills, and abilities.

Responsibilities

Assists in the development and implementation of a comprehensive annual marketing plan that will support and enhance the organization’s image and position with current donors, the general public and internal audiences.
Develop and create a constant flow of written and visual content for distribution across all channels that will support awareness, engagement, and fundraising.
Act as primary local website manager. Create and maintain content for accuracy and relevancy.
Maintain brand standards in design and feel of print and electronic materials.
Curate and participate in the organization’s social media properties in coordination with the overall marketing plan.
Prepares regular reports to assess effectiveness of current projects and marketing efforts.
Coordinate media interest in the organization, ensure regular contact with target media and respond appropriately to media inquiries so that frequent coverage is given to the organization.
Be present at and capture stories, pictures, etc. at public events and appearances of organizational staff.
Develop an effective strategy to educate local groups (churches, schools, clubs, businesses) and secure their participation in volunteer service, bell-ringing, in-kind support, etc. on a year-round bases.
Strengthens communication with donors, prospective donors, corporations, volunteers, media personnel, civic club leadership and local government leadership
Research prospective corporate and foundation funding sources.
Distributes formal correspondence, drafted by Commanding Officer or Grant Writer, to grant makers including letters of inquiry, formal grant proposals, cover letters, thank you letters, and progress and program evaluation reports.
Assist in the creation and maintenance of lines of communication to ensure all employees are aware and informed of the organization’s services and successes.
Attends and participates in Advisory Board/Committee meetings as appropriate.
Assist in the United Way in-house campaign and agency representation.
Attends and participates in assigned and approved conferences and workshops.
Participates in regularly scheduled Development meetings and training sessions as assigned.
Prepares and maintains records of all phone calls, correspondence, visitation on a donor data sheet and a calendar of all contacts; receives and responds to donors and prospects mail.
Stays abreast of news, changing demographics and other relevant issues in order to evaluate a plan marketing and communication activities.
Reads industry publications and maintains knowledge of changes, trends, and happenings in the philanthropic and marketing sectors.
Performs all duties with an understanding of the mission, ministry, philosophy, culture, and protocol of The Salvation Army and conducts all duties in accordance with the ministry of the organization and its Christian principles; conducts all communications and job duties with the highest level of professionalism.