Public Relations Assistant, Consumer Lifestyle Brands

The Brand Guild•New York, NY

8d•Hybrid

About The Position

The Brand Guild’s Consumer Lifestyle team is a passionate group of PR pros who craft and tell the stories of some of the most exciting brands in the country. We are looking for a PR Assistant to join our growing team in NYC. Our ideal candidate is someone who has 1-2 years of experience in public relations, and wants to grow with us, working with industry-leading clients in the areas of lifestyle, design and beauty. We’re an entrepreneurial group who thrives on learning, collaborating, and topping yesterday. If you share that spirit, we want to hear from you. This position is hybrid with 3 days/week in our New York Office. You Are: An aspiring PR pro who is excited to work with iconic consumer lifestyle brands A voracious reader who loves to stay on top of the latest brands, trends, and industry news Someone who thrives in an energetic and fast-paced environment Excited when faced with a challenge Proactive, resourceful and detail-oriented with the ability to independently manage multiple tasks simultaneously A strong writer and communicator Eager to grow alongside a top-notch team of PR experts and fabulous mentors You Will: Manage client clips and reporting Write press releases, media briefings and prepare information for the media Assist with development of compelling pitches and proactively identify media opportunities Establish and maintain strong relationships with media contacts Ensure ongoing monitoring of editorial calendars and proactive pitching of story ideas, news developments and expert sources to media Perform in-depth research to support communications and messaging Follow industry and client category trends and regularly share insights, thoughts and key findings Attend and provide support at press events Provide administrative support for the press team on all relevant projects, including media list maintenance, meeting agendas and notes and reporting Analyze, measure and report on communications and media projects Learn from the best in the business

Requirements

1 year of public relations agency experience (internship experience will be considered and experience in lifestyle brands a plus)
Ability to find and develop stories and drive visibility -- from creating major moments to maintaining a drum beat of ongoing pitches
Ability to provide essential support for press initiatives including research and writing
Ability to work alongside a team, from interns to senior staff
AbIlity to independently manage multiple projects and clients with changing priorities and meet deadlines in a fast-paced, deadline-driven environment

Responsibilities

Manage client clips and reporting
Write press releases, media briefings and prepare information for the media
Assist with development of compelling pitches and proactively identify media opportunities
Establish and maintain strong relationships with media contacts
Ensure ongoing monitoring of editorial calendars and proactive pitching of story ideas, news developments and expert sources to media
Perform in-depth research to support communications and messaging
Follow industry and client category trends and regularly share insights, thoughts and key findings
Attend and provide support at press events
Provide administrative support for the press team on all relevant projects, including media list maintenance, meeting agendas and notes and reporting
Analyze, measure and report on communications and media projects
Learn from the best in the business

Benefits

Our employee-centric company culture.
We’re a passionate, hardworking, supportive, and empathetic team who takes every opportunity we can to recognize and reward great work. Our commitment to our employees is reflected in everything we do—from our interest-based Slack channels and team engagement events to our focus on work/life boundaries and building a diverse and inclusive environment.
Our focus on employee growth.
At The Brand Guild, every team member deserves a clear path to growth. We offer an annual professional development stipend and access to training and educational opportunities
Our benefits.
We offer fully paid medical, dental, and vision insurance; flexible spending accounts (FSA); commuter benefits; disability insurance; life insurance; and a 401(k) with company match.
Our focus on rest & renewal.
We offer a comprehensive PTO package (including vacation, sick leave, mental health days, religious observance, bereavement, miscarriage leave, jury duty, volunteer hours and Summer Fridays) as well as generous paid family leave.
Our flexible work model.
We operate in a hybrid model (3 days/week in office) that gives our teams flexibility to work where they are most effective.
Our amazing roster of clients.
We partner with purpose-driven brands who have a clear mission, and we share their passion for the work.