Public Information Specialist Senior

City of Charlotte

About The Position

This position is part of the Storm Water Services Communications Team and is primarily responsible for successful implementation of external and internal communications that support Storm Water Services’ mission and strategic priorities. The salary range for this position is $77,012.10 - $85,568.99. Commensurate with Experience

Requirements

Strong organizational and project management skills with keen attention to detail.
Skill in prioritizing multiple tasks and meeting tight deadlines.
Ability to perform effectively in fast-paced, collaborative team environments.
Ability to build and maintain collaborative relationships across teams and stakeholders.
Self-motivated with the ability to work independently and take initiative.
Excellent writing and editing skills with proficiency in AP style.
Ability to clearly communicate technical information to diverse audiences.
Knowledge of content creation strategies for various media platforms.
Knowledge and experience in graphic design across multiple platforms.
Strong understanding of typography, negative space, visual balance, and color harmony.
Advanced proficiency in MS Office and Adobe Creative Cloud applications.
Willingness and ability to work public events during evenings and weekends as needed.
Successful candidate must have a valid driver's license and ability to receive and maintain a City Driving Permit.
High school graduate or equivalent and seven years relevant experience. Or Associate's Degree and five years relevant experience. Or Bachelor's Degree and one year relevant experience.

Nice To Haves

Bachelor’s degree in communications, public relations, journalism or related field
Minimum of five years in a public relations or communications position
Background in stormwater, water resources, natural resources, environmental science and/or government, non-profit experience

Responsibilities

Perform advanced, professional work in developing and implementing strategic public information initiatives that support Storm Water Services’ mission and priorities.
Manage complex public information projects from concept through completion, including planning, execution and evaluation.
Monitor performance metrics to confirm alignment with objectives and apply insights to refine strategies.
Lead the storm drainage infrastructure education campaign, overseeing creative direction, messaging, social media, website and related content.
Drive engagement through multi-channel strategies and performance analytics.
Develop clear, accurate and audience-focused written communications to effectively convey Storm Water Services’ work to internal and external stakeholders.
Design high-impact communications (e.g., presentations, publications, graphics) that transform complex information into clear, engaging and easily understood messages.
Design and manage print materials (e.g., utility bill inserts, reports, doorhangers, brochures, fact sheets), ensuring creative quality, brand consistency, timely revisions and efficient coordination with vendors.
Implement initiatives to ensure effective communications for all, including language access and alignment with digital accessibility standards.