Public Health Marketing Manager

DAP HealthPalm Springs, CA
37d$74,000 - $82,000Hybrid

About The Position

The Public Health Marketing Manager leads the planning, coordination, and execution of integrated public health marketing campaigns that support patient access, service utilization, and regional growth across DAP Health’s service areas. This role is responsible for managing end-to-end campaign execution across digital, print, and community outreach channels, translating clinical and operational priorities into accurate, culturally responsive, and ready-to-deploy marketing materials. The Public Health Marketing Manager serves as the primary marketing lead for assigned regions and service lines, ensuring campaigns are launched on time, within budget, and aligned with organizational priorities. Working under the direction of the Director of Brand Marketing, the Public Health Marketing Manager oversees external vendors, manages workflows and timelines, and ensures marketing deliverables reflect brand standards, clinical accuracy, and operational readiness. This position contributes directly to DAP Health’s visibility, patient acquisition goals, and community health outcomes.

Requirements

  • Strong marketing project and campaign management skills with the ability to lead multiple concurrent initiatives
  • Ability to interpret clinical, operational, and public health information and translate it into effective marketing strategy and materials
  • Experience managing external creative vendors and production workflows
  • Strong written and verbal communication skills
  • Proven ability to collaborate across clinical, operational, and administrative teams
  • Ability to prioritize deadlines, manage competing demands, and maintain attention to detail
  • Familiarity with digital marketing platforms, social scheduling tools, and basic analytics
  • Understanding of culturally responsive and inclusive marketing practices
  • Bachelor’s degree in marketing, communications, public health, or a related field
  • Minimum of 5–7 years of progressive experience in marketing, public health communications, or integrated campaign management
  • Experience leading multi-channel marketing campaigns across digital, print, and community outreach channels
  • Requires current and valid driver’s license and current personal auto insurance
  • Ability to lift up to 50 pounds
  • Ability to perform tasks requiring close vision, color vision, depth perception, and focus adjustment

Nice To Haves

  • Experience working with multicultural or multilingual communities preferred
  • Experience in health care, nonprofit, or community health environments strongly preferred

Responsibilities

  • Own end-to-end execution of assigned public health marketing campaigns from intake through deployment and post-campaign reporting
  • Coordinate development, review, approval, and trafficking of digital, print, and community outreach materials produced by external creative partners
  • Maintain campaign timelines, deliverable logs, editorial calendars, and approval workflows for multiple concurrent initiatives
  • Ensure all creative assets reflect accurate clinical information, brand standards, and campaign objectives
  • Identify risks, gaps, or inconsistencies in clinical or operational inputs and escalate issues with proposed solutions
  • Support social media initiatives in collaboration with community partners, external organizations, and internal teams to drive audience engagement, increase web traffic, and amplify public health messaging across platforms
  • Serve as the primary marketing lead for assigned regions, including but not limited to sites in San Diego County: Oceanside, Escondido, El Cajon, and Borrego Springs
  • Support patient acquisition, service line promotion, care gap campaigns, clinic awareness, and community education efforts
  • Develop and coordinate culturally responsive marketing materials in collaboration with Communications, including Spanish-language and multilingual assets
  • Prepare toolkits, flyers, posters, scripts, and operational reference materials to support clinic and outreach team readiness
  • Partner with Operations and Quality leadership to ensure materials reflect accurate workflows, hours, staffing, and access information
  • Collaborate with clinical departments to understand service offerings, program updates, and operational changes that inform marketing strategy
  • Work closely with Communications, Digital, and Brand teams to align public health messaging with broader organizational goals
  • Partner with outreach teams, event teams, and regional partners to ensure consistent delivery of messaging
  • Coordinate with printers, media vendors, and placement partners to ensure timely and successful deployment
  • Track campaign performance indicators and prepare summary reports, insights, and recommendations for leadership
  • Use performance data to inform adjustments to messaging, tactics, and deployment timing
  • Maintain organized records of deliverables, timelines, expenses, and project documentation
  • Assist with tracking, reconciling, and monitoring budgets for advertising, printing, and creative services
  • Document campaign completion for internal reporting, grant reporting, and audit purposes
  • Maintain organized digital asset libraries and project files
  • Ensure compliance with DAP Health brand standards and marketing guidelines
  • Perform other duties as assigned
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