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At SMCP, our ambition is to become the global leader in the accessible luxury space. Our four Brands spread Parisian chic around the world by offering unique products & premium experiences to our customers in 43 countries. Our dreams of dressing the men and women in Paris have now transcended into a global reality across five continents. SMCP has successfully developed a business model that blends elements of luxury and fast fashion based on the belief that Parisian elegance is only as desirable as it is sustainable and has therefore set ambitious sustainability objectives for 2030 to preserve our planet. Here at Sandro, we invite you to discover the elegance of discretion and DNA that is intimately related to Paris. Through the collections, the brand expresses the essence of cool and Parisian Chic spirit, and the French effortless elegance, but with a unique twist. Evelyne Chetrite, founder of Sandro focuses on androgynous and unambiguous clothes to be worn by an urban girl who desires a discreet look, only to be all the more visible for it.