ProServices Program Analyst

Lowe's Companies, Inc.•Mooresville, NC

1d•Onsite

About The Position

The primary purpose of this position is to develop, communicate, implement, and manage the business development, integration, and connection of ProServices business tools and programs into the company. This role is responsible for the development and operation of both store internal tools/systems, communications, and promotions to maximize growth objectives. The position manages, identifies, and makes decisions on the day-to-day communication of ProServices programs, interacting with various organizational levels including store employees, field management, executive management, vendors, and corporate partners. It facilitates the execution and completion of critical projects and programs identified by the Director and Vice-President of ProServices. The analyst works closely with Marketing, Merchandising, and communications teams to ensure Pro-relevant information is created, integrated, communicated, and leveraged effectively. This position requires making autonomous daily decisions regarding information intake, action, and resolution communication to affected parts of the organization with little or no management approval.

Requirements

Associate degree in Business Administration, Communication, Education/Training, or related field, or equivalent years of experience in lieu of education requirement, if applicable
Bachelor’s degree in Business Administration, Communication, Education/Training, or related field, or equivalent years of experience in lieu of education requirement, if applicable
5 Years of Relevant professional experience
2 Years of Relevant professional experience

Responsibilities

Works with and provides input to Marketing teams to ensure connectivity between ProServices efforts and the marketing plan for current and future events
Manages Marketing assets $1.3+M, working collaboratively with Marketing to execute ProServices specific programs
Oversees efforts with vendors that are executing projects from funds, taking on a supervisory role for many vendors
Provides vendors with appropriate information, resources, and funds, and holds them accountable to timelines, quality, presentation, and program specifications
Evaluates product needs before and after each program to ensure appropriate vendors are used to maximize Lowe’s resources, including Field team toolbox, Field team Holiday, A Thank You kit, Business Development Events, Managed accounts/store support, Team Lowe’s Racing Asset management, allocation, and measurement, Spring, Fall, and Holiday Pro Appreciation Event
Identifies and drives continuous improvement of current business processes as a result of broader company initiatives, systems changes, ideation efforts, efficiencies, etc.
Creates a collaborative environment by working in a team of peers to solve problems and shares information with peers, manager, sales teams, and customers as appropriate
Collects feedback, analyzes information, develops content, and consults for Pro CSC sales teams of Government, National-Accounts, LowesForPros, and Account Executives in all aspects of communications, training, marketing, personnel, etc.
Identifies needs and develops processes, policy, and training for field teams (AEPs) through: onboarding, training, Q&A, reporting, research, collaboration, resources, strategic planning, and connectivity with other field and store team members
Schedules, leads and attends select meetings (physical & virtual), select events, and customer site visits to gain knowledge and provide support to maximize the effectiveness of these occurrences
Creates innovative and informative training and educational materials, including PowerPoint presentations and documents to educate field, store, and CSC personnel on ProServices topics
May perform research regarding current and potential ProServices customers; make suggestions to or provide such information to sales teams to optimize sales strategies, promotions, and events
May analyze pro customers’ habits and tendencies, in order to maintain and enhance new programs and processes that will attract profitable Pro business
Communicates with and interacts with other corporate departments (e.g., Marketing, Merchandising, LOE, Store/Internal Communications, BTV, FP&A, Credit, Human Resources) to learn about and then maintain/enhance existing programs and processes
Communicates with and interacts with stores, vendors, and outside agencies to maintain/enhance existing programs and develop new programs
Oversees, develops, and drives the ProServices related Communities via Connections to drive and support all communication, training, and general support/awareness when it comes to Pro initiatives
Continuously evaluates all Pro store operations and CSC sales support tools for opportunities to improve and allow stores, AEPs, and CSC teams to collaborate and more easily access information
Writes communications on behalf of ProServices and the VP of ProServices and publishes those communications as emails, EMS, blogs, wikis, videos, etc., all in an effort to educate and connect Pro teams on key initiatives, events, promotions, etc.
Presents in a classroom setting as needed to educate corporate colleagues on current Pro topics
Performs regular local store visits to determine the effectiveness of new and existing programs; interviews salespeople in the field and questions pro customers to establish the productivity of new programs and processes
May serve as representative at industry-specific conventions and tradeshows or collaborate with attendees and leverage communication mediums to share relevant outcomes, strategies, or new products/programs
Performs frequent store visits or inquiries with store employees to determine the effectiveness of programs, communications, other store tools, and resources
Provides necessary support to ProServices store teams, field management, corporate field teams, and corporate management to maximize all sales and growth opportunities for Pro Sales
Supports the VP of ProServices with all marketing efforts, communications, blogs, e-mail, and ProServices Community-related messaging and collaboration
Serves as the collaboration consultant for key initiatives like LowesForPros.com, PBM, new programs, or field organization communities on connections