Property Management - Marketing Coordinator - Arlington
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About The Position
D.R. Horton, Inc., the largest homebuilder in the U.S., is seeking a Marketing Coordinator for its Property Management division in Arlington. This role is pivotal in supporting the marketing team to implement strategies aimed at driving leads and occupancy for Build-To-Rent and Multifamily communities managed by D.R. Horton Property Management. The ideal candidate will engage in various marketing activities, including digital marketing, content creation, and social media management, to enhance the visibility and appeal of the properties. The Marketing Coordinator will assist in the execution of comprehensive marketing strategies, which include creating marketing listings, launching websites, updating property photos, and revising copy and specials. The role also involves performing audits of each community's online presence and conducting market research to gather insights on market trends and competitor activities. Additionally, the coordinator will help manage and update property listings on both company websites and third-party platforms, ensuring that all information is current and accurate. In this position, the Marketing Coordinator will support SEO and SEM efforts to improve the online presence of the properties. They will provide basic analysis and insights on marketing activities and performance, assist in managing the marketing budget, and track expenses while maintaining records. Collaboration with vendor partners is essential to launch and maintain marketing activities across various platforms. The coordinator will also ensure compliance with brand standards across all marketing and communications channels, monitor costs and budgets, and analyze market conditions to anticipate changes that could impact the performance of the communities. Administrative support to the marketing team will also be part of the responsibilities, all while conducting business in a professional and ethical manner to enhance customer service and the company's goodwill.
