Promotions Manager

PENN Entertainment • Plainville, MA

124d • $60,000

About The Position

At PENN Entertainment, you'll get to be a part of an exciting industry, where the days and nights are fast paced. You'll work with an incredibly diverse set of coworkers driven by their enthusiasm for helping people find and have more fun. You'll also get to work at a company that cares about your career growth and will help you get the support you need to expand your possibilities. Initial placement within the salary range is based on an individual's relevant knowledge, skills, and experience. Base salary is just one component of our competitive Total Rewards package, which includes wellness programs designed to support our team members' financial, physical, and mental well-being. Specific benefits-such as day-one medical coverage, 401(k) matching, and annual performance bonus-may vary by position. Paid time off is earned according to the local policy and increases with the length of employment.

Requirements

• Outgoing, energetic and enthusiastic attitude
• Enjoy hosting others
• Comfortable initiating conversations and creating a fun environment with guests
• Bachelor's degree (B.A./B.S.) from an accredited four-year college or university
• Five years in progressively more challenging roles in marketing, two of which must be within the casino industry and one with responsibility for event planning
• Two years' experience managing teams or business units
• Familiarity with player tracking software required
• Strong communication skills, both verbal and written
• Ability to understand and analyze Budget and P&L Statements
• Proven managerial and critical thinking skills required
• Compliance with all regulatory, governmental, and safety requirements
• Ability to meet deadlines and effectively manage multiple priorities in a demanding work environment

Responsibilities

• Fostering a fun environment
• Being a gracious host to all guests and co-workers
• Promoting a positive influence in the community and participating in events
• Collaborating with VP of Marketing on development and execution of advertising, promotions, public relations, social media and marketing plans
• Managing creation and production of all advertising campaigns, direct mail creative, marketing calendars, promotional activity and any collateral needs for property
• Developing media plan with VP of Marketing and agency based on marketing objectives
• Leveraging advertising dollars to maximize added value, seeking out co-op marketing opportunities to supplement media plan
• Vendor coordination, management and negotiation
• Coordinating work of PR firms and managing implementation of certain PR and community events; drafting press releases in tandem with PR firms
• Working closely with Planning & Analysis to understand the overall profitability of promotional activities
• Managing social media strategy, including channels, contests and updates, measures and reports on performance
• Managing property website design and updates, measures and reports on performance
• Implementing and enforcing brand and quality standards throughout the organization for visual communication
• Coordinating with internal parties to ensure advertising messages are reflected throughout the property on digital screens
• Supervising a Graphic Artist, Communications Specialist, Digital Designer, and Advertising Coordinator
• Management accountability for all team members for day to day and long-term operations to include hiring, training and developing employees
• Maintaining compliance with policies and procedures
• Budgetary management across expenses and capital requests

Benefits

• Day-one medical coverage
• 401(k) matching
• Annual performance bonus
• Wellness programs designed to support financial, physical, and mental well-being
• Paid time off that increases with the length of employment

What This Job Offers

• Job Type: Full-time
• Career Level: Mid Level
• Industry: Amusement, Gambling, and Recreation Industries
• Education Level: Bachelor's degree
• Number of Employees: 5,001-10,000 employees