Spring 2026 - Promotions Internship - Dollywood Theme Park - Seasonal

All Career • Pigeon Forge, TN

13h

About The Position

At Dollywood Parks & Resorts, we create memories worth repeating. We do this every day across all properties, all located in the Great Smoky Mountains of East Tennessee. We are seeking candidates who will embody the heart and soul of our mission of creating memories worth repeating while bringing families closer together. This person also brings a spirit of fun, authenticity, collaboration, creativity and genuine hospitality to the lives of our guests. Ask anyone who has visited Dollywood Parks & Resorts, and they will tell you this place is different. It’s not a difference you can touch or see - it’s a difference you can feel. We are seeking a Promotions Intern for Dollywood Resorts who will embody the heart and soul of our mission of creating memories worth repeating while caring deeply about our brand. We want to work alongside someone who acts as an extension of our mission, values, and culture. This individual is driven to create meaningful experiences for our hosts, guests, and community while ensuring the success and profitability of our unique offerings. The right Promotions Intern will include equal parts curious learner, innovator, administrator, detail driver, mentor, and motivator. This position is responsible for working with the Marketing Team in the day-to-day operations of all aspects of the park’s promotional programs and activities. Under the direction of the supervising staff member to whom the intern directly reports, intern will be immersed in the marketing of a world-class vacation destination with exposure to all marketing, regardless of specialization. Intern also will assist in promotional event planning, preparation and execution, and promotional contesting execution, as requested/required. In turn, intern will satisfactorily complete individual program requirements to satisfy college/university credit and/or course study requirements. Additionally, the ideal candidate will be able to display and live out Lead with Love qualities, strongly rooted in the Dollywood Company culture, by being patient, kind, trusting, unselfish, truthful, forgiving, dedicated and accountable. Summary of Essential Functions and Responsibilities Explore The Dollywood Company’s history and culture to better contribute to the key messaging for assigned projects Represent the Dollywood Company brands through interaction with visiting media as assigned Communicate accurate, compelling and timely information regarding The Dollywood Company that is consistent with public relations and marketing messages Understand the phone and computer systems used daily Participate in events from concept to execution as assigned Fulfill promotional giveaway requests by ensuring partners receive correct prizing in a timely manner Assist Marketing team with various on-park signage and promotional collateral creation and execution Conduct research and exploration of Season Pass program enhancement ideas

Requirements

• Must be a minimum of 18 years of age
• Must be enrolled in an accredited college degree program in a related field. (Communications, Marketing, Public Relations, Digital Media, Social Media or related field emphasis)
• Working knowledge of Microsoft Office 365
• Must successfully complete a pre-employment background check including motor vehicle
• Must reflect Dollywood’s image by being genuinely friendly and caring and by taking pride in their work
• Must be self-motivated and disciplined
• Must be able to prioritize and complete work assignments on a timely basis
• Must maintain strict confidentiality and judgment regarding privileged information
• Must be committed to continuous improvement
• Must have professional appearance with good personal hygiene
• Must promote and support a “team” work environment by cooperating and helping co-workers
• Must adapt to changes easily
• Must enjoy a fast-paced environment
• Must be sensitive to the needs of our Guests and feel empowered to take action to meet their needs within company guidelines
• Must be able to utilize effective communication, problem solving, conflict management and interpersonal skills
• Must reflect Dollywood’s core values through the lens of dignity and respect
• Able to display and live out Lead with Love qualities, strongly rooted in the Dollywood Company culture, by being: patient, kind, trusting, unselfish, truthful, forgiving, dedicated and accountable
• Able to smile and make eye contact to make a friendly impression when greeting guests, vendors and other employees
• Must have manual dexterity necessary to complete all job duties
• Able to comprehend instructions and retain information
• Able to maintain dependable work attendance and flexibility with assigned work schedules including any required overtime, evenings, weekends and holidays
• Able to be flexible to handle frequent changes in priorities
• Able to operate/drive a variety of company vehicle with valid driver’s license and proof of insurance
• Able to add, subtract, multiply and divide with accuracy
• Able to move, bend, stoop, kneel, reach and twist
• Able to lift up to 50 lbs
• Must be able to effectively communicate with fellow Guests and Hosts using approved communication methods
• Able to tolerate temperatures of 0 to 140 degrees
• Able to work outdoors

Responsibilities

• Explore The Dollywood Company’s history and culture to better contribute to the key messaging for assigned projects
• Represent the Dollywood Company brands through interaction with visiting media as assigned
• Communicate accurate, compelling and timely information regarding The Dollywood Company that is consistent with public relations and marketing messages
• Understand the phone and computer systems used daily
• Participate in events from concept to execution as assigned
• Fulfill promotional giveaway requests by ensuring partners receive correct prizing in a timely manner
• Assist Marketing team with various on-park signage and promotional collateral creation and execution
• Conduct research and exploration of Season Pass program enhancement ideas

What This Job Offers

• Career Level: Intern
• Education Level: No Education Listed