Promotions and Activation Lead - Tampa Radio

Cox Media Group • Saint Petersburg, FL

445d

About The Position

The Promotions & Activation Lead for Tampa Radio is responsible for coordinating and executing client promotions and events that enhance revenue and listenership. This role involves managing part-time Activation Specialists, overseeing event logistics, and collaborating with sales and content teams. The position requires strong communication, leadership, and digital skills, with a commitment to working nights and weekends as needed.

Requirements

• Minimum of four years' successful experience in promotions, marketing, or event planning.
• Strong interpersonal skills and ability to build internal and external relationships.
• Exceptional written and oral communication skills, including grammar and copywriting tailored to brand voice.
• Ability to work nights, weekends, and holidays throughout the year.
• Strong computer, digital, and social media expertise, including advanced skills in Microsoft Office and Photoshop.

Nice To Haves

• Bachelor's Degree
• Prior experience in radio, television, agency, digital audio, or media organization.
• Understanding of the Nielsen radio ratings system and data.
• Experience planning and executing large scale events.
• Knowledge of Adobe Creative Suite and Final Cut Pro or After Effects.

Responsibilities

• Coordinate all station events including scheduling Activation Specialists, booking on-air talent, and securing giveaway merchandise.
• Attend events and live broadcasts to supervise and assist Activation Specialists as requested by the Promotions and Activations Manager.
• Assist in building proposals, recaps, and other collateral to aid the sales team in monetizing station events and programs.
• Coordinate all on-air promotions for programming and sales, including concert tickets and morning show giveaways.
• Fulfill all prizes for on-air, on-site, and digital contests.
• Maintain and stock station vehicles, ensuring all equipment is in working condition.
• Prepare promotional giveaways and elements for live broadcasts and contests.
• Partner with CMG Legal to generate contest rules as needed.
• Recruit and manage a team of part-time Activation Specialists.
• Support Digital Content Lead with content creation, monitoring, and graphic design.
• Keep accurate records of all winner earnings and compile quarterly reports for tax purposes.
• Manage calendars for sponsorships, contests, promotions, and events for all stations.

Benefits

• Health insurance
• Paid holidays
• Flexible scheduling
• Professional development opportunities

What This Job Offers

• Job Type: Part-time
• Career Level: Mid Level
• Industry: Broadcasting and Content Providers
• Education Level: Bachelor's degree