Promotions & Activations Coordinator - Jacksonville Radio

Cox Media Group•Jacksonville, FL

16d•Onsite

About The Position

The Promotions & Activations Coordinator reports directly to the Promotions and Activations Manager and closely partners with sales, programing, and content teams to assist with the implementation of client promotions, station marketing campaigns and on air/in person events that drive revenue and/or listenership. Responsible for assisting with hiring and managing the performance of part-time promotions staff (Brand Ambassadors), and equipment.

Requirements

Minimum of four years’ successful experience in promotions, marketing or event planning.
Highly adaptable and professional.
Ability to participate in high-level client and corporate meetings as well as relate to the audiences of our distinct radio brands.
Strong interpersonal skills to effectively build internal and external relationships.
Strong organizational, planning, problem solving and decision-making skills.
Able to multi-task in a high-speed environment.
High work standards and degree of attention to detail.
High integrity and customer focused.
Ability to work nights, weekends and holidays throughout the year.
Strong computer, digital and social media expertise.
Advanced skills in Microsoft Office, Tableau, Photoshop, PromoSuite® and social media platforms.
Valid driver's license with clean driving record

Responsibilities

Coordinate all station events including scheduling Brand Ambassadors, booking on-air talent, securing giveaway merchandise, setting up signage/tents, conducting site scouting/visits with engineers, deploying vans, acquiring on-air messaging and content, handling any necessary equipment and providing post-event recaps as needed.
Manage promotional marketing expenses (eg. tents, giveaways) and provide accurate forecasting of staff hours for budget and payroll purposes; provide weekly updates to the Manager.
Attend events and live broadcasts as needed during the week and weekends to supervise and assist the Brand Ambassadors.
Effectively develop and manage new on-site or digital events and promotions concepts for the stations and advertisers using resources like creative briefs, Microsoft Excel and other budget management tools.
Demonstrate the ability to quickly analyze listener data and provide key takeaways back to leadership to influence future marketing and promotions tactics.
Assist in building proposals, recaps and other necessary collateral for purposes of aiding sales team in monetization of station events and programs.
Coordinate all on-air promotions for programming and sales: concert tickets, morning show giveaways, etc. with industry management tool, vCreative®.
Call winners and coordinate the fulfillment of all prizes for on-air, events and digital contests.
Assist in management of listener database, including helping design and implement targeted messaging campaigns designed to acquire and retain listeners.
Keep station vehicles stocked, cleaned and maintained, ensuring all equipment is always in working condition.
Prepare promotional giveaways and other necessary elements for live broadcasts, contests and other like events.
Build guest lists as well as design, print and laminate station credentials for concerts and other events as needed.
Partner with CMG Legal and other internal resources to generate contest rules as needed.
Assist in the interview process for new Brand Ambassadors as well as train and develop them through effective implementation of the Brand Ambassador Development Program.
Support Digital Content Manager by assisting with content creation, monitoring, events calendar, contests/web, graphic creation, design.
Perform other essential duties as assigned by CMG Leadership.